Best suited to anyone with red hair color — whether natural or salon-applied — who wants to slow down fading and keep tone consistent between colorings. It's paired with Colour Infuse Red Shampoo as a two-step system, and is not intended for hair that isn't red-toned, since the pigment will tint other colors.

Red is the color-treatment shade that fades fastest, since red pigment molecules are larger and wash out more easily than other tones. Colour Infuse Red is built specifically around that problem — instead of just conditioning, it tops up red pigment on the hair each time you wash, so the color looks more even and vivid for longer between salon visits.

Wash with Joico Colour Infuse Red Shampoo, then apply the conditioner through mid-lengths and ends. Leave on for one to three minutes, then rinse thoroughly.

Pros:

• Deposits red pigment with every use, so tone is refreshed rather than just maintained
• Paraben-free formula
• Works as a simple two-step system alongside the matching shampoo

Cons:

• Pigment is surface-level — it will not replace or repair a fading permanent color
• Not appropriate for hair that isn't red-toned, since it will tint other colors
• Best results depend on also using the matching Colour Infuse Red Shampoo