For anyone with lightened, highlighted, or balayage brunette hair that's developing an orange or brassy cast as it grows out or fades. It is not for blonde or gray hair — that brass is yellow-toned and needs a purple, not blue, corrector.

Brassiness on lightened brunette hair is a color-wheel problem — orange needs blue to neutralize it, not the purple most drugstore toning products default to. This conditioner is formulated around that distinction, so it's a more targeted fix for brunettes than a one-size-fits-all purple product would be.

Wash with Joico Colour Balance Blue Shampoo, then apply the conditioner and leave on for one to three minutes before rinsing. Use two to three times a week rather than daily.

Pros:

• Blue pigment specifically targets orange/brass tones in brunette hair
• Paraben-free
• Results are reported to hold up over multiple washes rather than rinsing out immediately

Cons:

• Wrong tool for blonde or gray hair — will not correct yellow-based brass
• Meant for a couple of uses per week, not every wash, to avoid over-toning
• Won't lighten hair or fix uneven color — it corrects tone only