Name: Joico - Blonde Life - Brightening Shampoo
Brand: Joico
SKU: BLONDE-LIFE-BRIGHTENING-SHAMPOO-101OZ
Price: 22.99 CAD
Availability: InStock

Joico - Blonde Life - Brightening Shampoo

Price

Size

10.1oz

Quantity

Trusted

Fast Shipping

15 Days Return

Secure payments

Low stock - 3 items left
Inventory on the way

Pairs well with

[{"id":43659595972855,"title":"10.1oz","option1":"10.1oz","option2":null,"option3":null,"sku":"BLONDE-LIFE-BRIGHTENING-SHAMPOO-101OZ","requires_shipping":true,"taxable":true,"featured_image":{"id":62912641761527,"product_id":5973285568676,"position":1,"created_at":"2026-05-09T20:00:26-04:00","updated_at":"2026-05-09T20:00:28-04:00","alt":null,"width":1600,"height":1600,"src":"\/\/smoothandcharming.com\/cdn\/shop\/files\/351857.png?v=1778371228","variant_ids":[43659595972855]},"available":true,"name":"Joico - Blonde Life - Brightening Shampoo - 10.1oz","public_title":"10.1oz","options":["10.1oz"],"price":2299,"weight":286,"compare_at_price":null,"inventory_management":"shopify","barcode":"074469513265","featured_media":{"alt":null,"id":54862319255799,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1600,"width":1600,"src":"\/\/smoothandcharming.com\/cdn\/shop\/files\/351857.png?v=1778371228"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Joico Blonde Life Brightening Shampoo is a shampoo for lightened, highlighted, or naturally blonde hair, formulated without SLS or SLES sulfates and built around tamanu and monoi oils. Joico's sulfate-free claim refers specifically to leaving out SLS and SLES; the formula still uses other strong cleansing agents to produce a proper lather, so it's gentler than a classic sulfate shampoo without being an ultra-mild, low-lather one.

It pairs with Blonde Life Brightening Conditioner as a two-step system, with the toning and repair actives split between the two products.

For blonde, lightened, or highlighted hair — including fine, medium, or coarse textures — that needs regular cleansing without the harsher sulfates that can accelerate color fade and dryness.

Color-treated blonde hair fades faster under harsh sulfates, so cutting SLS and SLES out of the cleansing base — while still getting a real lather — is the specific tradeoff this shampoo is built around, rather than switching to a much milder but less satisfying cleanse.

Apply to wet hair, work into a lather, and rinse. Follow with Blonde Life Brightening Conditioner.

Pros:

Free of SLS and SLES, the two sulfates most linked to color fade and dryness
Tamanu and monoi oils condition while cleansing
Suitable across fine, medium, and coarse blonde hair

Cons:

"Sulfate-free" refers to SLS/SLES specifically — the formula still contains other strong cleansing surfactants, so it isn't an ultra-gentle, low-lather shampoo
Toning pigment is concentrated more in the conditioner than the shampoo, so brass control depends on using both together

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide MIPA, Decyl Glucoside, Glycol Stearate, Phenoxyethanol, Tamanu Seed Oil, Coconut Oil, Arginine HCl, Hydrolyzed Hair Keratin, Rosehip Fruit Oil, Monoi (Gardenia Taitensis) Flower Extract, plus conditioning silicones/quats and standard preservatives and fragrance.

Please be aware that ingredient lists may change or vary from time to time. Always check the packaging before use.

Joico - Blonde Life - Brightening Shampoo

Joico - Blonde Life - Brightening Shampoo

Pairs well with

Customer Reviews

15 Day Returns

Professional Grade Products

We are here to help!

Get in touch