People with normal, healthy hair who want a light daily conditioner rather than an intensive treatment, not aimed at very damaged, chemically processed, or extremely dry hair, which would need a richer mask. Men and women, any length, everyday consumer use.

Labeled "Level 1," it's positioned as the lightest conditioning step in TIGI's Urban Anti+Dotes system, meant for hair that's basically healthy and just needs an everyday refresh, not the heavier repair work of the brand's higher-numbered products.

Apply to clean, damp hair after shampooing, working through mid-lengths and ends (avoiding the scalp). Leave on for 2-3 minutes, then rinse thoroughly.

The upside is real: behentrimonium chloride and dimethiconol are workhorse conditioning agents that soften and add slip without a heavy silicone cast. The downside is the preservative system: DMDM hydantoin is a formaldehyde-releasing preservative, and methylchloroisothiazolinone/methylisothiazolinone are known scalp sensitizers for some users, so sensitive scalps may want to patch test. It's also a genuinely basic formula: no antioxidant fruit extracts or UV filters are actually present.