This conditioner is for everyday consumers whose hair is weak, brittle or prone to snapping, especially alongside the matching Elasticate shampoo, since both carry the same protein-strengthening complex. It's positioned for all hair types dealing with breakage, though its blend of coconut oil, sweet almond oil, mineral oil and dimethicone makes it noticeably richer than a basic conditioner.

Because of that richness, it leans toward drier, coarser or more damaged hair rather than fine or already-oily hair, which may find it heavy if left on too long or applied too close to the roots.

The main reason to use this conditioner rather than a generic one is that its protein complex (hydrolyzed wheat, soy, keratin, elastin) matches the shampoo's, so the two reinforce the same strengthening mechanism instead of layering unrelated ingredients. The sweet almond and coconut oils add moisture and softness that a protein treatment alone would leave out, which is why it works as the follow-up step for weak, breakage-prone hair rather than as a stand-alone fix - protein without oil tends to leave hair feeling stiff, and this formula pairs the two.

Use after shampooing, on hair that's already rinsed and still damp.

1. Apply from mid-lengths to ends.
2. Leave on for 3 to 5 minutes.
3. Rinse thoroughly.
4. Pairs with Bed Head Elasticate Strengthening Shampoo for the full system.

Weighing the richer formula against a lighter, everyday conditioner:

Pros:

• Sweet almond oil, coconut oil and dimethicone together give a genuinely rich, slip-heavy feel suited to dry or coarse weak hair.
• It shares its wheat protein/keratin/elastin complex with the matching shampoo, so using both keeps the strengthening ingredients consistent.
• The 3-5 minute rinse-out time is short compared with a deep treatment mask.

Cons:

• It contains mineral oil and dimethicone, which can weigh down fine or oily hair rather than adding the 'volume' some older listings claim.
• It needs to be rinsed out - it isn't formulated or marketed as a leave-in, so it won't provide ongoing heat or UV protection through the day.
• It's preserved with methylchloroisothiazolinone/methylisothiazolinone, a combination some sensitive-scalp users prefer to avoid.