This is a general-purpose blow dryer for drying and rough-smoothing hair — used by professional stylists doing back-to-back blowouts and by everyday home users — rather than a heat-styling tool for curling or flat-ironing.

The two speed and three heat settings plus cool shot make it usable across most hair types and lengths, though very thick or long hair will take longer than with a higher-wattage salon dryer.

The nano titanium- and ceramic-infused grille is the actual mechanism behind the smoothing claim: instead of blowing air across bare metal or plastic, airflow passes over a grille designed to hold and radiate heat more evenly, reducing the uneven hot and cool spots a cheaper dryer can produce. Paired with the built-in ion generator, that combination of even heat plus reduced static — not raw wattage — is what this dryer is actually built around.

This is a dryer, not a heat-styling tool — operation is about airflow, heat setting, and technique, not clamping or wrapping hair:

1. Towel-dry hair first so the dryer is removing residual moisture, not standing water.
2. Attach the concentrator nozzle to direct airflow at a section or when using a round brush; remove it for general all-over drying.
3. Use the heat rocker switch to choose a heat level and the speed rocker switch to choose airflow speed, starting on a lower heat for fine or damaged hair.
4. Keep the dryer moving and hold it a few inches from the hair and scalp rather than stationary in one spot.
5. Once a section is dry, press the cool shot button briefly to set it with cool air before moving to the next section.
6. Clean the removable rear filter periodically to keep airflow and heat output consistent.

Pros

• 1,700 watts is enough for a full dry in a reasonable time without the extra weight and heat output of a 2,000W+ salon dryer.
• Two rocker switches (heat and speed) plus a dedicated cool shot button let you drop to cool air to set a style without turning the motor off.
• Removable rear filter can be cleaned without tools, which keeps airflow and heat output consistent over the dryer's life.

Cons

• 1,700W is mid-range, not top-tier salon power — very thick or very long hair will dry noticeably slower than with a 2,000W+ dryer.
• Heat and speed are set with two fixed-position rocker switches (2 speed / 3 heat), not a continuously variable dial, so you get discrete settings rather than infinite fine-tuning.
• Ships with only a single narrow concentrator nozzle — no diffuser is included for a diffused, lower-heat dry on curly or wavy hair.