The Avanti Ionic Brush is a battery-powered cushion paddle brush with a built-in ion generator, designed to add shine and cut static and frizz on already-dry hair rather than to detangle wet hair or style with heat. It runs on 2 AAA batteries (included) and is switched on and off with a button on the handle; an LED indicator lights up while the ion generator is active.
The brush head uses ball-tipped bristles set into a flexible cushion pad, meant to glide through hair without snagging the scalp. As you brush, the built-in generator sends a stream of negative ions through the bristles, which is intended to neutralize static in the hair shaft and smooth the cuticle for a shinier, less frizzy finish than brushing with a plain brush. The handle is ergonomically shaped with a chrome accent.
Because the ionic function depends on batteries, the brush still works as an ordinary cushion brush if the batteries run down or are removed — the ion generator is an added feature, not the brush's only function.