Name: Amika - normcore - signature conditioner
Brand: Amika
SKU: ANSC4524
Price: 94.99 CAD
Availability: InStock

Amika - normcore - signature conditioner

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33.8 oz

9.2 oz

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amika normcore Signature Conditioner is a sea buckthorn and shea butter conditioner designed for lightweight hydration on medium to thick hair, part of amika's normcore line built around the antioxidant-rich sea buckthorn "superfruit." Sea buckthorn is one of the few plant sources of omega-7 fatty acid, an ingredient more commonly associated with fish oil, and amika pairs it here with shea butter for added softness without heaviness.

The conditioner is applied to mid-lengths and ends after shampooing and rinsed out after a short contact time. amika states that hair is left 7x more conditioned when the matching normcore shampoo and this conditioner are used together as a system (clinically tested). The formula is color-safe, vegan, cruelty-free, and paraben-free, and free of SLS and SLES sulfates; amika markets it as suitable for chemically treated hair. For best results, amika recommends leaving the conditioner on for two to three minutes before rinsing with cool water to help seal the hair cuticle.

amika positions this conditioner for medium to thick hair that needs lightweight nourishment rather than heavy, rich moisture; it's meant to hydrate without weighing hair down. It suits people who want a quick, 2–3 minute rinse-out step as part of a regular wash routine rather than a deep treatment.

Because it's marketed as lightweight, those with very coarse, dense, or high-porosity hair that typically needs richer, longer-sitting masks may find it insufficient as a stand-alone conditioner and better suited as a maintenance step between deeper treatments.

The standout ingredient here is sea buckthorn fruit and seed oil, an antioxidant-rich source of omega-7 fatty acid that's unusual outside fish-oil-based supplements, paired with shea butter for softness. amika reports that the shampoo-and-conditioner system leaves hair 7x more conditioned in clinical testing, and the conditioner itself is designed to hydrate quickly, in just a few minutes, without leaving hair feeling heavy, which is the main reason to reach for it over a denser, longer-sitting conditioner.

Squeeze excess water out of hair after shampooing.
Apply to mid-lengths and ends; use a comb to detangle and distribute evenly.
Leave on for two to three minutes.
Rinse thoroughly.
Finish with cool water to help seal in moisture and close the hair cuticle.
Use as a regular step in your wash routine.

Pro: Sea buckthorn is a genuinely distinctive ingredient for a conditioner, contributing omega-7 fatty acid that's uncommon outside fish-oil-based products.
Pro: Short 2–3 minute contact time and lightweight finish make it easy to fit into a normal shower routine without weighing hair down.
Pro: Vegan, cruelty-free, and free of parabens, SLS, and SLES.
Con: Contains added fragrance with several disclosed allergens (linalool, citronellol, geraniol, coumarin), which can be a concern for fragrance-sensitive users.
Con: Marketed as lightweight, so it may under-moisturize very thick, coarse, or high-porosity hair that needs a richer, longer-sitting conditioner or mask.

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Silicone Quaternium-8, Butyrospermum Parkii (Shea) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol

Amika - normcore - signature conditioner

Amika - normcore - signature conditioner

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