Medium-to-thick, coarse, wavy or coily hair that frizzes or swells in humidity.

Works as an everyday shampoo for anyone building an anti-frizz routine, and pairs with amika's Forget Frizz conditioner and Frizz-Me-Not treatment for the brand's full humidity-protection system.

The distinguishing feature is that the frizz-fighting ingredients (water lily extract, aloe leaf juice, the brand's humidity shield technology) are built into the cleansing step itself, at a low pH that leaves the cuticle smoother than a standard shampoo would after washing. That makes it a reasonable starting point for humidity-driven frizz specifically, especially when followed by the matching conditioner or leave-in treatment.

To use:

1. Wet hair thoroughly.
2. Massage a small amount of shampoo through the scalp and lengths.
3. Rinse completely.
4. Follow with amika's Forget Frizz conditioner, and a leave-in treatment if desired, for longer-lasting frizz control.

Considering the formula and the brand's own testing claims:

Pros:

• Sulfate-free cleansing base is gentler than many anti-frizz shampoos that rely on stronger detergents
• Water lily extract and aloe leaf juice target humidity-driven frizz specifically, rather than adding only generic shine agents
• Low-pH formulation helps keep the cuticle flat, supporting smoothness beyond wash day itself

Cons:

• The headline 74%-less-frizz, 72-hour figures are based on the full 3-step system, not necessarily achieved from the shampoo used alone
• Contains a silicone (phenyl trimethicone) and fragrance, which some sulfate-free or 'clean beauty' shoppers specifically try to avoid
• As a shampoo, its humidity-blocking effect washes down the drain each time and needs reinforcement from leave-in or styling steps for all-day protection