Men who shave regularly and want to cut down on razor burn or irritation. It's a pre-shave prep product meant to be used before a shave cream or gel, and American Crew positions it as suitable for all beard types.

If you regularly deal with razor burn, tug, or irritation when shaving, this gives the razor a smoother surface to glide over before your usual shave cream or gel goes on.

• Wet face with warm water
• Massage the oil into the beard
• Shave as usual with your regular shave cream or gel

• Pro: Used as a pre-shave layer, so it adds to an existing shave cream or gel routine rather than replacing it
• Pro: Rosemary leaf oil and rice bran oil bring antioxidant, conditioning properties to the prep step
• Pro: Leaves a light finish rather than a heavy, greasy residue
• Con: Contains clove oil, peppermint oil, and menthol, strong cooling/fragrance ingredients that can sting on broken or freshly irritated skin
• Con: Eugenol (from clove oil) is a recognized fragrance allergen for some users
• Con: It's a prep step only, not an all-in-one shaving product, so it adds a step to the routine