Men with fine or thin hair who want light, flexible hold and a fuller-looking finish, rather than a strong-hold or high-shine style.

Fine or thin hair often looks flat under heavier styling products, so Light Hold Texture Lotion is built to add texture without the weight. The water-based lotion spreads evenly through hair, and panax ginseng root extract and hydrolyzed wheat protein are worked into the formula to help hair look thicker and stay manageable through the day. Because it's a light-hold product, it suits a natural, barely-styled look rather than a slicked or heavily defined one, and it can be reworked into already-dry hair if you want to add texture later on.

Apply a small amount into your hand and distribute evenly through towel-dried hair. Can also be added to dry hair for extra thickness.

Pros

• Light, flexible hold that doesn't weigh down fine or thin hair
• Can be applied to towel-dried hair or reworked into dry hair later in the day
• Ginseng root extract and hydrolyzed wheat protein are formulated in for a fuller-looking finish
• Low-shine, natural-looking result

Cons

• Hold is light, so it won't control thick or coarse hair or hold intricate styles
• Not a strong-hold option for all-day structured looks
• Easy to overapply since a small amount goes a long way