Anyone who wants a style with shape and control but a natural, low-shine look. The jar label describes it as a medium hold molding cream with low shine, and it is sold as suitable for all hair types. It is an everyday retail styling product that needs no professional application, and it works on damp or dry hair.

D:Struct sits in the middle ground of styling creams: it has enough hold from lanolin and wax to give hair a shape, but it keeps a soft, touchable feel and a low shine, so the result looks like hair rather than product. That makes it a practical everyday cream for textured or neatly combed styles that still need to move.

1. Take a small amount from the jar and rub it between your palms.
2. Work it through damp or dry hair.
3. Shape the style with your fingers or a comb. Add a little more only if you need more control.

Medium hold that stays pliable means the style can be reshaped by hand later on, and the low shine finish looks natural rather than wet. It can go into damp or dry hair, so it fits before or after drying.

On the other side, medium hold will not lock tall or very structured styles in place on thick, heavy hair, where an extreme hold product does better. The formula contains petrolatum, mineral oil and parabens, which some people prefer to avoid, and using too much can make fine hair look weighed down.