Name: AG - Molding Cream
Brand: AG
Price: 21.99 CAD
Availability: InStock

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Molding Cream is a water-based, silicone-free styling cream that sets a moldable, medium hold without stiffness or greasy shine. It uses carnauba wax and a film-forming copolymer for structure, along with a blend of herbal extracts — rosemary, sage, chamomile, calendula and nettle among them — and Panthenol (pro-vitamin B5) to condition hair while you style. Because it's water-soluble, it rinses out completely with regular shampooing instead of building up over repeated uses.

Emulsify a small amount between palms
Apply to damp or dry hair and style
Rinses out easily with shampoo

Anyone wanting a pliable, restyleable hold — textured, piece-y, or structured looks — without the stiff cast or shine of a wax or pomade. Suits people who specifically avoid silicones, sulfates, and parabens in styling products; easy, no-technique consumer use on damp or dry hair, any length.

The differentiator is structural hold without the usual trade-offs of a wax or gel — no silicone film to build up, no stiff or crunchy set — because the hold comes from carnauba wax and a rinse-out acrylic copolymer rather than heavier waxes or silicones, suited to people who restyle through the day and want the product to fully wash out at night rather than accumulate.

Emulsify a small amount between your palms, then work through damp or dry hair from mid-lengths to ends, shaping as you go. Restyle throughout the day as needed; rinse out with shampoo.

Pros: genuinely silicone-free, unusual for a molding-style cream, won't build up the way silicone waxes can; water-soluble, washing out in one shampoo rather than needing a clarifying wash; workable on damp or dry hair for quick restyling through the day. Cons: contains Petrolatum, worth knowing for shoppers avoiding petroleum-derived ingredients; medium-hold, low-shine, not the right pick for a glossy slicked finish or extra-firm hold through humidity.

Aqua (Water), Petrolatum, Cetearyl Alcohol, PVP, Copernicia Cerifera (Carnauba) Wax, Isoceteth-20, Ceteareth-25, PPG-3 Benzyl Ether Myristate, Propylene Glycol, Caprylic/Capric Triglyceride, Ceteareth-20, Ethylhexyl Palmitate, Glycerin, PEG-40 Castor Oil, Corn Starch Modified, Phenoxyethanol, Parfum (Fragrance), VP/DMAPA Acrylates Copolymer, Cetrimonium Chloride, Benzyl Benzoate, Panthenol, Ethylhexylglycerin, Benzyl Alcohol, Benzaldehyde, Limonene, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Vanillin, Melissa Officinalis Leaf Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus Extract, Urtica Dioica (Nettle) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract

AG - Molding Cream

AG - Molding Cream

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