{"product_id":"wow-color-wow-curl-vital-natural-serum-10oz","title":"WOW - Color Wow Curl Vital Natural Serum 10oz","description":"\u003cp\u003eCURL WOW for curly\/coily hair types for types\u003c\/p\u003e\n\u003cp\u003eThis innovative range features Naked Technology developed by Dr. Joe Cincotta in our in-house lab. Finally, it is possible to transform dry, frizzy, wiry curls into silky, glossy, bouncy bundles without feeling like there is anything on the hair! No weight, no greasy feel, no crunch, no rigid cast.\u003c\/p\u003e\n\u003cp\u003eCurl Wow Vital Natural Serum contains \u003cspan\u003eJojoba, Pequi and Coconut Oils + Profaxil-18 Complex that replace the essential scalp oils (sebum) that curls lack because oils can’t flow down the natural bends and twists. Clinically proven to deliver 84% less breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eApply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257531732215,"sku":"WOWCVNS","price":37.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16145855.png?v=1778370053","url":"https:\/\/smoothandcharming.com\/products\/wow-color-wow-curl-vital-natural-serum-10oz","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}