{"product_id":"joico-blonde-life-violet-shampoo","title":"Joico Blonde Life Violet Shampoo","description":"\u003cp data-start=\"166\" data-end=\"405\"\u003eA gentle, violet-pigmented shampoo designed to neutralize unwanted yellow and brassy tones in blonde, platinum, silver, and highlighted hair. It helps maintain a cool, bright, salon-fresh blonde while keeping hair soft and healthy-looking.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"424\"\u003e\u003cstrong data-start=\"407\" data-end=\"424\"\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"425\" data-end=\"721\"\u003e\n\u003cli data-start=\"425\" data-end=\"491\"\u003eNeutralizes yellow and brassy tones for a cooler blonde finish\u003c\/li\u003e\n\u003cli data-start=\"492\" data-end=\"554\"\u003eHelps maintain brightness and clarity between salon visits\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"601\"\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"662\"\u003eEnhances shine and softness in blonde and lightened hair\u003c\/li\u003e\n\u003cli data-start=\"663\" data-end=\"721\"\u003eColour-safe and formulated for delicate blonde strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"723\" data-end=\"836\"\u003e\u003cstrong data-start=\"723\" data-end=\"736\"\u003eBest for:\u003c\/strong\u003e\u003cbr\u003eBlonde, platinum, silver, or highlighted hair that needs toning and maintenance of cool, icy tones.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1026\"\u003e\u003cstrong data-start=\"838\" data-end=\"853\"\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, lather evenly, and leave for 1–3 minutes. Rinse thoroughly. Follow with a conditioner for best results. Use 1–3 times per week depending on desired tone.\u003c\/p\u003e","brand":"Smooth\u0026Charming","offers":[{"title":"33.8oz","offer_id":50891647516919,"sku":null,"price":45.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/IMG-0653.jpg?v=1782438395","url":"https:\/\/smoothandcharming.com\/products\/joico-blonde-life-violet-shampoo","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}