{"product_id":"goldwell-stylesign-texture-roughman-texturizing-paste","title":"Goldwell - StyleSign Texture Roughman Texturizing Paste","description":"\u003cp\u003eRoughman Texturizing Paste is a matte styling paste from Goldwell's professional Stylesign Texture range, made for short-to-medium hair that needs a strong, non-shiny hold — think textured crops, spiky or piecey looks, and structured short cuts. It comes in a 3.3 oz (100 ml) jar and, unlike a gel or wax with shine, dries down to a flat, cream-matte finish.\u003c\/p\u003e\n\u003cp\u003eThe paste is built to hold up through humidity, and Goldwell's Stylesign Texture range carries a FlexPROtec complex — an elastomer paired with a UV-filtering ingredient that the brand says helps guard against colour fade, heat-styling damage and UV exposure while you style, not just hold hair in place. That makes it a reasonable pick for people with coloured or lightened hair who still want a strong-hold matte product day to day.\u003c\/p\u003e\n\u003cp\u003eBecause it's a cream-wax paste rather than a lightweight gel, it works best emulsified between warmed palms first so it spreads evenly through the hair rather than sitting on top of it; on very fine or thin hair, a light hand keeps it from weighing the style down. Being a strong-hold paste, it isn't meant to rinse out with water alone — a regular shampoo is needed to fully remove it.\u003c\/p\u003e\n\u003cp\u003eLike the rest of Goldwell's Stylesign line, it's a professional-quality product sold through salons and consumer retailers alike, with no special training or mixing required to use it at home.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"3.3 oz (100 ml)","offer_id":50740024279287,"sku":null,"price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/paste1.jpg?v=1778370041","url":"https:\/\/smoothandcharming.com\/products\/goldwell-stylesign-texture-roughman-texturizing-paste","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}