{"product_id":"designme-fab-me-blonde-fortifying-purple-shampoo","title":"DESIGNME - FAB.ME BLONDE - Fortifying Purple Shampoo","description":"\u003cp\u003eFAB.ME BLONDE Fortifying Purple Shampoo is a violet-pigmented toning shampoo from DESIGNME that neutralizes yellow and brassy tones in blonde, white and grey hair while hydrating and strengthening strands that lightening has left fragile.\u003c\/p\u003e\u003cp\u003eDeep violet pigments counteract yellow, keeping cool blonde tones bright between salon visits. The cleansing formula is designed not to strip or dry, and it carries vegan hyaluronic acid for moisture and a plumper feel, quinoa to strengthen and improve elasticity, bamboo extract for softness and ginger root extract for the scalp.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003ePlumps and hydrates\u003c\/li\u003e\n\u003cli\u003eStrengthens strands and restores elasticity\u003c\/li\u003e\n\u003cli\u003eEnhances shine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMassage a quarter-sized amount into wet hair, leave for 1 to 2 minutes and rinse, then follow with conditioner or a hydrating mask. Use it weekly or every second week, whenever yellow starts to show. Suitable for natural or colour-treated blonde, white and grey hair of any type. DESIGNME lists it as vegan, cruelty-free, gluten-free, paraben-free, free of SLS and SLES, and safe for colour-treated hair. 250 ml tube.\u003c\/p\u003e","brand":"DESIGNME","offers":[{"title":"8.5 oz (250 ml)","offer_id":51268034265335,"sku":"DMFMPSH250","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/designme-fabme-blonde-fortifying-purple-shampoo.jpg?v=1791253818","url":"https:\/\/smoothandcharming.com\/products\/designme-fab-me-blonde-fortifying-purple-shampoo","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}