{"title":"WOW","description":null,"products":[{"product_id":"wow-dream-coat-anti-frizz-treatment-for-curly-hair","title":"WOW - Dream Coat Anti-Frizz Treatment for Curly Hair","description":"\u003cp\u003eDream Coat For Curly Hair is a leave-in anti-frizz spray from Color Wow made specifically for wavy and curly hair (roughly 2A-3A curl patterns), distinct from the brand's original Dream Coat, which is designed for straight-to-wavy hair.\u003c\/p\u003e\n\u003cp\u003eThe formula is alcohol-free and built around three conditioning polymers that coat the hair to control frizz, define curls, and add shine without the stiffness or crunch that some curl products leave behind. Unlike the original Dream Coat, it doesn't require blow-drying with tension to work — it's applied to damp, freshly washed hair and can be air-dried or diffused. Results are said to hold up through 3-4 washes, so it isn't a daily-use product.\u003c\/p\u003e\n\u003cp\u003eIt's a lightweight, buildup-free formula intended for normal-to-dry or very dehydrated curls looking for bounce and definition. Color Wow markets a separate \"Extra Strength\" Dream Coat for coilier, denser curl types that need a richer formula.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"6.7 oz","offer_id":43836863676663,"sku":null,"price":35.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/s2446607-main-zoom.webp?v=1778370039"},{"product_id":"wow-dream-coat-supernatural-spray-colorwow-humidity-proofing","title":"WOW - Dream Coat - Supernatural Spray - COLORWOW - Humidity-Proofing","description":"\u003cp\u003eDream Coat Supernatural Spray is a blow-dry treatment spray from Color Wow that uses a heat-activated polymer complex (Polysilicone-29 and Silicone Quaternium-18) to form a thin coating around each hair strand during blow-drying. That coating is designed to resist humidity and reduce frizz, and the effect is meant to last through several washes rather than rinsing out or wearing off after one shampoo.\u003c\/p\u003e\n\u003cp\u003eIt's applied to damp, towel-dried hair — not dry hair — after shampooing and conditioning, and it requires blow-drying to set; air-drying won't activate the polymer the same way. The formula also contains chamomile and calendula flower extracts alongside glycerin, included alongside the polymer complex.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRequires blow-drying with heat and tension to activate\u003c\/li\u003e\n\u003cli\u003eEffect typically lasts about 3–4 shampoos\u003c\/li\u003e\n\u003cli\u003eContains synthetic silicones, so it's not compatible with silicone-free hair care routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo use: after shampooing and conditioning, towel-dry hair so it's damp rather than wet. Divide hair into sections and spray each section thoroughly, covering both the top and underside, until fully saturated. Comb through to distribute, then blow-dry section by section using a brush to create tension, drying each section completely before moving to the next.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"16.9 oz","offer_id":43836868002039,"sku":"WOWDCSP5373","price":65.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/color-wow-dream-coat-supernatural-spray-500ml-16-9oz-cosmetic-world-36682454008046.webp?v=1778370038"},{"product_id":"wow-dream-coat-anti-frizz-treatment-for-curly-hair-copy","title":"WOW - Style On Steroids Thickening Spray 7oz","description":"\u003cp\u003eStyle on Steroids is a color-safe, aerosol texture and volumizing spray from Color Wow, made with a translucent formula so it won't cloud, dull, or leave a chalky cast on color-treated hair the way some texturizing sprays can. It's built around zeolite micro-particles for grip and texture, combined with moisturizing elastomers and a hybrid copolymer that give hair style memory and lift without stiffness or a sticky, glued-together feel when heat styling.\u003c\/p\u003e\n\u003cp\u003eThe spray also functions as a heat protectant, formulated to guard hair up to roughly 194°C (380°F) when used before curling or flat-ironing. Because the formula is see-through, it can be applied liberally at the root for volume or through mid-lengths for texture without the visible residue that some powder- or starch-based volumizers leave behind.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTranslucent, color-safe formula – won't cloud or dull hair color\u003c\/li\u003e\n\u003cli\u003eZeolite plus moisturizing elastomers for grip and texture without stickiness\u003c\/li\u003e\n\u003cli\u003eHeat protectant, formulated for use up to approximately 194°C (380°F)\u003c\/li\u003e\n\u003cli\u003eWorks as a pre-heat-styling texturizer and as a second-day refresh spray\u003c\/li\u003e\n\u003cli\u003eSulfate-, paraben-, and gluten-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt's a texture and volume spray rather than a strong-hold hairspray, so it's built for lift, grip, and second-day refresh rather than for locking down an updo.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"6.7 oz","offer_id":50257274044663,"sku":"CWSOSTSHS10","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot_2025-11-16_131313.png?v=1778370060"},{"product_id":"wow-color-wow-speed-dry-blow-dry-spray-5oz","title":"WOW - Color Wow Speed Dry Blow Dry Spray 5oz","description":"\u003cp\u003eColor Wow Speed Dry is an alcohol-free blow-dry accelerator spray, a pre-styling heat-protectant step rather than a leave-in conditioner or finishing product.\u003c\/p\u003e\u003cp\u003eMost sprays that claim to cut drying time rely on alcohol to help water evaporate off the hair faster, which can leave already color-treated or chemically processed hair more dehydrated over time. Speed Dry is built around a water-soluble polymer (PVP) instead, forming a light film on the hair shaft that helps push excess surface water off the strand as it dries, so a blow-dryer has less water to remove. The formula also includes hydrolyzed keratin, panthenol (pro-vitamin B5) and a conditioning polyquaternium, intended to support elasticity and resilience in hair that is about to be exposed to dryer heat.\u003c\/p\u003e\u003cp\u003eBecause the benefit is tied specifically to the blow-drying step, it is most useful in routines that include a blow-dryer; it offers little advantage to hair that is left to air-dry. It is applied to towel-dried hair before other styling products and before blow-drying.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"5 oz","offer_id":50257355636983,"sku":"WOWSDBDS","price":31.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot_2025-11-16_134524.png?v=1778370059"},{"product_id":"wow-color-wow-speed-dry-blow-dry-spray-5oz-copy","title":"WOW - Color Wow EXTRA Mist-ical Shine Spray 5oz","description":"\u003cp\u003eColor Wow EXTRA Mist-ical Shine Spray is a fine-mist, silicone-based finishing spray in the shine-spray category, used as a last step after styling rather than a heat protectant or hold product.\u003c\/p\u003e\u003cp\u003eThe formula centers on hydrolyzed mullein (Verbascum Thapsus) flower protein alongside a light silicone (cyclopentasiloxane and PEG-12 dimethicone) base, which together are intended to reflect light off the hair surface for a glossy, glass-like finish rather than adding grip or texture. It also carries panthenyl ethyl ether and phytantriol for lightweight conditioning. It is a vegan, cruelty-free formula and does not contain sulfates or parabens, per the brand's own product listing.\u003c\/p\u003e\u003cp\u003eIt is applied after a style is finished, either as a light all-over mist or worked into specific areas such as dull ends, and can be brushed through or applied by hand rather than sprayed only from a distance.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"5 oz","offer_id":50257388273911,"sku":"WOWEMSS","price":35.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16135459.png?v=1778370057"},{"product_id":"wow-color-wow-cult-favorite-firm-flexible-hairspray-10oz","title":"WOW - Color Wow Cult Favorite Firm Flexible Hairspray 10oz","description":"\u003cp\u003eCult Favorite is Color Wow's firm-but-flexible aerosol hairspray, formulated specifically to hold a style without the stiffness, crunch, or yellow cast that many hairsprays leave behind on color-treated or gray hair. It uses an alcohol-based, silicone-free formula built around a flexible styling copolymer rather than the harder resins that make hair feel helmet-like.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed keratin is included to help reinforce strands against the daily stress of styling, and ethylhexyl methoxycinnamate — a UV filter — helps protect hair color from sun-related fading. Because the hold comes from a brushable, flexible polymer rather than a rigid film, hair stays combable and restyleable through the day instead of setting into place permanently.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFirm, all-day hold that stays brushable and never feels sticky or stiff\u003c\/li\u003e\n\u003cli\u003eFormulated without the ingredients that commonly yellow or dull hair color\u003c\/li\u003e\n\u003cli\u003eUV filter helps guard color-treated hair from sun fade\u003c\/li\u003e\n\u003cli\u003eWorks on curly, straight, and textured styles alike\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt's silicone-free, sulfate-free, paraben-free, and gluten-free, and suits anyone who wants real hold without the crunchy, stiff feel of stronger-hold sprays — particularly color-treated or blonde\/gray hair where yellowing is a common complaint with other hairsprays. It's not designed to be a maximum, immovable hold spray; if you need hair to stay completely locked in place through humidity or heavy movement, a firmer-hold formula will outperform it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well before use. Hold the can about 10 inches from hair and spray evenly, or spray onto a brush or comb for more targeted placement and touch-ups.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257405083895,"sku":"WOWCFFFH","price":34.4,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16140152.png?v=1778370056"},{"product_id":"wow-color-wow-youth-juice-collagen-scalp-treatment-1-7oz","title":"WOW - Color Wow Youth Juice Collagen Scalp Treatment 1.7oz","description":"\u003cp\u003eYouth Juice is a leave-in scalp serum from Color Wow built around Procapil — a complex of biotinoyl tripeptide-1, apigenin, and oleanolic acid — along with pycnogenol (a pine bark antioxidant) and amla (Indian gooseberry) extract, aimed at the scalp collagen loss that contributes to thinning, shedding, and finer-feeling strands as hair ages. Rather than coating the hair shaft, it's designed to work on the scalp and follicle environment.\u003c\/p\u003e\n\u003cp\u003eThe formula also includes caffeine and arginine, both studied for supporting the hair growth cycle, plus niacinamide and panthenol. It's silicone-free, alcohol-free, oil-free, and unfragranced — a deliberately minimal, non-greasy formula meant to be worn daily without buildup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated to support scalp collagen and follicle strength rather than just the visible hair strand\u003c\/li\u003e\n\u003cli\u003eSilicone-free, alcohol-free, oil-free, fragrance-free, and vegan\u003c\/li\u003e\n\u003cli\u003eLightweight dropper application with no greasy residue\u003c\/li\u003e\n\u003cli\u003eColor Wow reports up to a 90% reduction in shedding after 28 days of daily use in its own testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt's best suited to anyone noticing scalp-related thinning, increased shedding, or hair that feels finer and less resilient than it used to — all hair types can use it, since it's applied to the scalp rather than the strands. It's a daily-commitment product: results build over weeks of consistent use rather than overnight, and it should not be applied to broken or irritated skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e On clean, damp or dry hair, apply 1-3 dropperfuls directly to the scalp along the hairline and natural part. Massage gently to distribute and leave in — do not rinse out. Use daily for best results.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"1.7 oz","offer_id":50257429201143,"sku":"WOWYJCST","price":56.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot_2025-11-16_142220.png?v=1778370055"},{"product_id":"wow-color-wow-dream-coat-for-curly-hair-17oz","title":"WOW -Color Wow Dream Coat For Curly Hair 17oz","description":"\u003cp\u003eDream Coat for Curly Hair is an alcohol-free styling spray from Color Wow built around Elasta-flex, a blend of three polymers — one to hydrate and cut frizz, one to restore elasticity and bounce, and one to add shine and flexibility — designed to replace the usual gel-plus-serum-plus-cream layering routine for curly, coily, and wavy hair with a single spray-in step.\u003c\/p\u003e\n\u003cp\u003eIt's applied to soaking-wet hair after washing and left to air-dry or diffuse, forming a lightweight coating that defines curls without the stiff, crunchy cast that gel-heavy routines can leave. Hydrolyzed keratin is included to help smooth the hair surface, and the formula also contains a water-soluble silicone-derived copolymer for slip and shine — worth knowing if you specifically avoid silicones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne-step alternative to layering separate gels, serums, and creams\u003c\/li\u003e\n\u003cli\u003eAlcohol-free, so it won't dry out curls the way many anti-frizz sprays can\u003c\/li\u003e\n\u003cli\u003eMade without ammonia, parabens, phthalates, gluten, or sulfates\u003c\/li\u003e\n\u003cli\u003eFormulated for curly, coily, and wavy textures specifically\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBecause it's spray-applied, getting even curl definition means being generous and thorough — sections need to be saturated, including underneath layers, rather than lightly misted. It's not intended as a heat-styling product; the finish is meant to be air-dried or diffused rather than blow-dried straight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing and conditioning (or on hair that's been thoroughly wetted), squeeze out excess water without rubbing. Comb through if desired, then spray liberally section by section, making sure to coat underneath sections as well. Air-dry or blow-dry with a diffuser attachment.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"17 oz","offer_id":50257504502007,"sku":"WOWDCFCH","price":65.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16143058.png?v=1778370054"},{"product_id":"wow-color-wow-curl-shook-mix-fix-bundling-spray-10oz","title":"WOW -Color Wow Curl Shook Mix + Fix Bundling Spray 10oz","description":"\u003cp\u003eColor Wow Curl Shook is a two-phase, shake-to-activate styling spray for curly and coily hair — not a shampoo or a leave-in cream — meant to be sprayed onto soaking-wet curls before air-drying or diffusing. One phase carries moisturizing plant oils (jojoba, rice bran, grape seed, coconut, and passionflower); the other carries curl-shaping polymers, and shaking the bottle combines the two so a single application aims to hydrate and define curls at the same time.\u003c\/p\u003e\u003cp\u003eBecause it goes on soaking-wet hair rather than damp or dry hair, it functions as a wash-day styling step rather than a touch-up product, and it's built to replace layering a separate oil, gel, and cream. The brand states its own testing found significantly less frizz in high humidity when it's used, and it's meant to dry into a soft, glossy curl without a stiff, crunchy cast.\u003c\/p\u003e\u003cp\u003eThe ingredient list also includes structural styling polymers and a small amount of colorant, so despite the emphasis on natural oils, this isn't a fully natural formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShake the bottle well immediately before each use to combine both phases.\u003c\/li\u003e\n\u003cli\u003eApply to soaking-wet hair, saturating thoroughly — including the underlayers and roots — for even coverage.\u003c\/li\u003e\n\u003cli\u003eAir dry, or dry using a diffuser, without further touching or scrunching once curls begin to set.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257524588791,"sku":"WOWCSMFBS","price":46.8,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot_2025-11-16_144126.png?v=1778370054"},{"product_id":"wow-color-wow-curl-vital-natural-serum-10oz","title":"WOW - Color Wow Curl Vital Natural Serum 10oz","description":"\u003cp\u003eSold as Color Wow's Curl Vital Natural Serum, this product's full name on Color Wow's own site is Flo-etry Vital Natural Serum — a rich, leave-in oil serum for curly and coily hair, part of the brand's Curl Wow range built around its \"Naked Technology\" delivery system. Rather than sitting on top of strands the way many curl oils do, the formula uses a proprietary Profaxil-18 Complex to break jojoba, pequi, and coconut oils into smaller particles so they disperse more evenly through the hair shaft.\u003c\/p\u003e\n\u003cp\u003eThe idea behind this is straightforward: natural scalp oils and heavier topical oils often don't travel well down the bends of a tight curl or coil, leaving ends dry while the surface looks oily. This serum is designed to deliver oil more evenly along the strand instead, aiming for plumped, hydrated curls without the heaviness, grease, crunch, or hard \"cast\" that some curl products leave behind. Color Wow also markets it as helping reduce breakage that happens while detangling wet, fragile curls, and as a light layer of heat protection before styling.\u003c\/p\u003e\n\u003cp\u003eIt's applied to soaking wet hair, working section by section and smoothing it through with fingers or a wide-tooth comb.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257531732215,"sku":"WOWCVNS","price":37.6,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16145855.png?v=1778370053"},{"product_id":"wow-color-wow-curl-coco-motion-conditioner-10oz","title":"WOW - Color Wow Curl Coco Motion Conditioner 10oz","description":"\u003cp\u003eColor Wow Coco Motion is a rinse-out conditioner for curly and coily hair, formulated with coconut oil, marula oil, and rice bran oil to lubricate strands and help restore bounce and elasticity to dehydrated curls — it's a wash-day conditioning step, not a leave-in or styling product. It's used after shampooing rather than as a daily refresher.\u003c\/p\u003e\u003cp\u003eThe formula pairs those plant oils with conditioning agents that coat and smooth the hair shaft, which is typical of curl-focused conditioners built to reduce dryness and ease detangling. It can be used as a standard rinse-out conditioner or left on longer as a deeper treatment before rinsing.\u003c\/p\u003e\u003cp\u003eMost of the ingredient list is made up of conditioning agents and emulsifiers rather than plant-derived ingredients, so while the featured oils are real, the overall formula isn't a natural or organic one.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAfter shampooing, squeeze excess water out of hair.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount and work through with fingers or a wide-tooth comb to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for up to 5 minutes for a deeper treatment, or rinse right away for standard conditioning.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water and style as usual.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257543758071,"sku":"WOWCMLHC","price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16150442.png?v=1778370052"},{"product_id":"wow-color-wow-curl-hooked-clean-shampoo-10oz","title":"WOW - Color Wow Curl Hooked Clean Shampoo 10oz","description":"\u003cp\u003eColor Wow Curl Hooked Clean Shampoo is a sulfate-free, no-residue shampoo made specifically for curly and coily hair (curl types 3A through 4C), part of Color Wow's Curl Wow line. Unlike many curl-specific cleansers that leave a light film behind to help define curls, Hooked is built to rinse completely clean, so nothing is left sitting on the hair or scalp between washes.\u003c\/p\u003e\u003cp\u003eThe formula uses a blend of gentle, sulfate-free surfactants to build a rich lather without stripping the curl pattern's natural moisture, and includes Procapil, an ingredient recognized for helping anchor hair strands at the root to reduce shedding during washing. Aloe leaf extract and hydrolyzed wheat protein are included for light conditioning support, though this is a cleansing shampoo rather than a moisturizing one — curl-specific conditioner is still needed afterward.\u003c\/p\u003e\u003cp\u003eBecause curly and coily hair routines often involve heavy use of gels, creams, and oils between washes, Hooked is formulated to cut through that buildup. Color Wow notes that if the shampoo doesn't work up into a full, foamy lather on the first application, that's a sign of residue buildup and a second or third sudsing may be needed to fully clean the hair and scalp.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair and massage into a lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and repeat if a rich, foamy lather isn't achieved on the first pass — this indicates product buildup.\u003c\/li\u003e\n\u003cli\u003eFollow with a curl-appropriate conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257564336375,"sku":"WOWHCCS","price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16151136.png?v=1778370051"},{"product_id":"wow-color-wow-curl-pre-shampoo-detangler-10oz","title":"WOW - Color Wow Curl Pre-Shampoo Detangler 10oz","description":"\u003cp\u003eColor Wow Curl Snag-Free Pre-Shampoo Detangler is a rinse-out treatment applied to curly or coily hair before shampooing, not a leave-in product — it's the first step in Color Wow's Curl Wow wash routine, used ahead of Hooked Clean Shampoo. Wet detangling is one of the biggest sources of mechanical breakage for curl patterns, and this product is built specifically to add slip before a comb or fingers ever touch the hair.\u003c\/p\u003e\u003cp\u003eThe formula centers on Pracaxi oil and coconut oil, both included to coat and lubricate the curl surface, combined with conditioning polymers (Polyquaternium-37 and -55) that help strands glide past each other instead of catching. Because it's rinsed out before shampooing, it doesn't compete with styling products applied afterward and won't build up the way a leave-in conditioner can.\u003c\/p\u003e\u003cp\u003eIt's meant to be worked through soaking-wet hair in sections, combed or finger-detangled while the slip agents are still active, then rinsed lightly before moving on to shampoo and conditioner.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair before shampooing, working in sections from root to end.\u003c\/li\u003e\n\u003cli\u003eRake through with fingers or a wide-tooth comb to distribute evenly and remove tangles.\u003c\/li\u003e\n\u003cli\u003eRinse lightly, then follow with Hooked shampoo and a curl-appropriate conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"10 oz","offer_id":50257589272823,"sku":"WOWCPSD","price":34.4,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16151716.png?v=1778370050"},{"product_id":"wow-color-wow-xtra-large-bombshell-volumizer-6-7oz","title":"WOW - Color Wow Xtra Large Bombshell Volumizer 6.7oz","description":"\u003cp\u003eXtra Large Bombshell Volumizer is a foaming volumizing spray from the hair care brand Color Wow (listed here under the vendor name WOW), designed to lift and thicken fine, thin, or limp hair without the alcohol, salt, or stiff resins used in many traditional volumizing products. Instead, the formula is built around a polymer blend — VP\/DMAPA acrylates copolymer and polyquaternium-22 — paired with bamboo leaf extract, which the brand states helps strengthen strands and add shine as it builds volume.\u003c\/p\u003e\u003cp\u003eBecause it skips alcohol and salt, the formula is designed to add fullness without dehydrating hair or leaving it stiff, and it's positioned as suitable for color-treated, dry, or damaged hair in addition to hair that's simply fine or limp. Applied section by section to damp hair, the foam is meant to create lift at the root while still combing through smoothly, and it also provides heat protection when hair is then blow-dried.\u003c\/p\u003e\u003cp\u003eTo use, divide damp hair into sections and dispense 2-3 pumps of foam per section, smoothing it through from roots to ends. Comb through each section to distribute the product evenly, then blow-dry or air-dry as usual.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"6.5 oz","offer_id":50257605492983,"sku":"WOWXLBV5663","price":36.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-16152522.png?v=1778370049"},{"product_id":"wow-color-wow-texas-hold-em-big-hold-hairspray-9oz","title":"WOW - Color Wow Texas Hold 'Em Big Hold Hairspray 9oz","description":"\u003cp\u003eA strong-hold aerosol hairspray built to avoid the stiff, dulling feel of typical firm-hold sprays — it dries clear and brushes out easily. Color Wow formulates it with about 50% less alcohol than many leading strong-hold sprays, and it holds up to 82% style retention after eight hours in high humidity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeat protection up to 380°F and UV protection\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair\u003c\/li\u003e\n\u003cli\u003eSulfate-, paraben-, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShake well\u003c\/li\u003e\n\u003cli\u003eSpray on styled hair from about 10 inches away\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"9 oz","offer_id":50281215000823,"sku":"WOWTHBHH5830","price":38.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20115020.png?v=1778370048"},{"product_id":"wow-color-wow-raise-the-root-thickening-spray-1-7oz","title":"WOW - Color Wow Raise The Root Thickening Spray 5oz","description":"\u003cp\u003eRaise the Root is a volumizing, thickening spray from Color Wow made for fine, flat, or thinning hair that needs lift specifically at the root. Rather than relying on stiff-holding resins, the formula uses flexible polymers that wrap around each strand near the scalp like a small spring, lifting hair up and holding it there while keeping the strand itself soft and mobile.\u003c\/p\u003e\u003cp\u003eBecause the polymers are clear rather than tinted, the spray is designed not to yellow or darken color-treated hair over time, and the lift is meant to hold through the day without the stiff, crunchy, or sticky feel of a traditional root-lifting mousse. It can be applied to either damp or dry hair, making it useful both as a blow-dry styling step and as a quick touch-up for hair that's gone flat later in the day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOn damp hair: concentrate the spray at the roots, then style and blow-dry as usual for the most lasting lift\u003c\/li\u003e\n\u003cli\u003eOn dry hair: spray at the roots for an instant boost in volume and shape between washes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"9 oz","offer_id":50281563422967,"sku":"WOWRTRTLS5267","price":32.2,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20125333.png?v=1778370047"},{"product_id":"wow-color-wow-raise-the-root-thickening-spray-5oz-copy","title":"WOW - Color Wow One Minute Transformation 4oz","description":"\u003cp\u003eA styling cream for instantly fixing dents, creases, and frizz on already-dry hair — from ponytail bends, clip marks, second-day bedhead, or humidity frizz — without needing to rewash or restyle from scratch. It's built around avocado oil for conditioning, in a cream rather than an oily serum, so it doesn't leave a greasy finish.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse on dry hair only\u003c\/li\u003e\n\u003cli\u003eApply a small amount to frizzy or creased areas\u003c\/li\u003e\n\u003cli\u003eBrush through with a flat brush to smooth away the crease\u003c\/li\u003e\n\u003cli\u003eFor a more polished finish, wrap the section around a round brush and blow-dry for about 15 seconds\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"4oz","offer_id":50281637380343,"sku":"WOWOMTM","price":33.3,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20130913.png?v=1778370045"},{"product_id":"wow-color-wow-money-mist-leave-in-conditioner-5oz","title":"WOW - Color Wow Money Mist Leave-In Conditioner 5oz","description":"\u003cp\u003eMoney Mist is a lightweight, leave-in conditioning spray from Color Wow formulated for all hair types, combining marine plant extracts with conditioning and strengthening ingredients in a mist that absorbs quickly without weighing hair down. It's designed to detangle, smooth, and add moisture in one step after washing, rather than as a heavy cream or serum.\u003c\/p\u003e\u003cp\u003eThe formula centers on marine botanicals — sea kale, kelp, and red algae — alongside baobab and amaranth seed extracts, intended to help reinforce hair's cuticle and improve resilience, plus conditioning agents like behentrimonium chloride and cetyl alcohol that provide slip for detangling and reduce mechanical breakage from brushing or combing. It also functions as a heat protectant before blow-drying or hot tools.\u003c\/p\u003e\u003cp\u003eBecause it's a spray rather than a rinse-out product, results vary by hair type: fine hair tends to gain body without feeling coated, coarse or frizzy hair comes away smoother, and dry or damaged hair gets an added boost of moisture and flexibility. In Color Wow's own testing, users reported meaningfully less breakage and less frizz after use.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"5oz","offer_id":50281749381367,"sku":"WOWMMLIC5731","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20132933.png?v=1778370045"},{"product_id":"wow-color-wow-money-masque-7-5oz","title":"WOW - Color Wow Money Masque 7.5oz","description":"\u003cp\u003eMoney Masque is a rinse-out deep conditioning treatment mask developed by Color Wow with celebrity stylist Chris Appleton, formulated for dry, dehydrated, damaged, and chemically processed hair, including color-treated, bleached, and keratin-treated strands. Unlike a standard cream or paste mask that sits on top of the hair shaft, its lightweight gel texture is designed to penetrate the cuticle and cortex, delivering hydration without weighing hair down or leaving heavy buildup.\u003c\/p\u003e\n\u003cp\u003eThe formula is built around Mediterranean-derived plant ingredients: Blue Sea Kale (Crambe Maritima) extract, included to help bind sulfur with damaged keratin for added strength and elasticity; a kelp and algae blend (Laminaria Saccharina, Undaria Pinnatifida, and Chondrus Crispus extracts) that supplies moisture, minerals, and vitamins for dry and porous hair; and a hydrolyzed vegetable protein complex intended to smooth the hair surface without adding weight, which the brand positions as suited to fine or bleached hair.\u003c\/p\u003e\n\u003cp\u003eMoney Masque is formulated without sulfates or parabens, and the brand states it is vegan and not tested on animals. It's meant as a periodic treatment rather than an everyday conditioner — used roughly every third shampoo, or weekly, rather than with each wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuited to fine, thick, coarse, curly, or straight hair textures\u003c\/li\u003e\n\u003cli\u003eFormulated for dry, damaged, or chemically processed hair\u003c\/li\u003e\n\u003cli\u003eRinse-out treatment, not a leave-in product\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"7.5oz","offer_id":50281782247671,"sku":"WOWMM56565","price":62.92,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20133557.png?v=1778370044"},{"product_id":"wow-color-wow-root-cover-up","title":"WOW - Color Wow Root Cover Up","description":"\u003cp\u003eRoot Cover Up is a pressed mineral-powder root touch-up from Color Wow — a temporary, color-matching concealer rather than a permanent or semi-permanent dye. It's sold in individual shades (Color Wow offers eight: Platinum\/Light Blonde, Blonde, Dark Blonde, Red, Light Brown, Medium Brown, Dark Brown, and Black), and works by pressing pigmented mineral powder and reflective particles directly onto and around the hair at the root line, rather than spraying or brushing color across the surface.\u003c\/p\u003e\n\u003cp\u003eIt's applied dry, using the compact's own double-sided brush: you load the narrow end with powder, pull the hair section flat and taut against the scalp, and press — not sweep — the brush firmly into the roots, working outward from the scalp. The wider end of the brush is then used to dust away any excess for a natural, blended look. Color Wow describes the formula as free of waxes and dyes, and markets it as water-resistant enough to hold up through sweat, rain, sleeping, and swimming, only coming out with the next shampoo. One compact is said to provide roughly six months to a year of touch-ups with regular use.\u003c\/p\u003e\n\u003cp\u003eBecause coverage depends on getting the pigment close to your natural or colored base shade, choosing the right one of the eight available shades matters more here than it would with a liquid root spray.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"Medium Brown","offer_id":50281933373687,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Platinum\/Light Blonde","offer_id":50281964339447,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Blonde","offer_id":50281964372215,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Dark Blonde","offer_id":50281964404983,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Red","offer_id":50281964437751,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Light Brown","offer_id":50281964470519,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Dark Brown","offer_id":50281964503287,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Black","offer_id":50281964536055,"sku":"WOWRCU","price":39.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20141808.png?v=1778370043"},{"product_id":"wow-color-wow-dream-cocktail-coconut-infused-2oz","title":"WOW - Color Wow Dream Cocktail Coconut-Infused 6.7oz","description":"\u003cp\u003eColor Wow Dream Cocktail Coconut-Infused is a heat-activated, no-rinse leave-in treatment for dry, straw-like, or heat- and color-processed hair, sold in a 6.7 fl oz bottle. Coconut oil sits alongside a blend of conditioning agents and a silicone that coat the hair shaft, aiming to replace the lubricating outer layer that heat styling and color processing strip away.\u003c\/p\u003e\n\u003cp\u003eThe formula is built on emulsifying and conditioning agents (behentrimonium methosulfate, cetyl alcohol) plus coconut oil, hydrolyzed keratin, and Silicone Quaternium-18 for slip and shine. Because the treatment is designed to be activated with heat, the brand's own instructions call for blow-drying it in rather than air-drying, and it's positioned as safe to use on color-treated hair.\u003c\/p\u003e\n\u003cp\u003eIt's applied to towel-dried hair after shampooing and conditioning: shaken well, dispensed as a few pumps into the palms, smoothed through from about an inch below the part to the ends, and left in rather than rinsed out. Hair is then styled as usual, with heat styling amplifying the effect.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"6.7oz","offer_id":50282103701751,"sku":"WOWCCIST","price":35.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20151436.png?v=1778370041"},{"product_id":"wow-color-wow-dream-cocktail-coconut-infused-6-7oz-copy","title":"WOW - Color Wow Dream Cocktail Kale-Infused 6.7oz","description":"\u003cp\u003eDream Cocktail Kale-Infused is a heat-activated leave-in treatment for fragile, damaged, or chemically processed hair, built around sulfur-rich blue sea kale extract that Color Wow formulates to help reinforce hair's internal strength and reduce breakage during blow-drying. Unlike a standard leave-in conditioner, this treatment is designed to work together with the heat from a blow-dryer or styling iron rather than instead of it — its bond-supporting ingredients are triggered by heat, so results are more noticeable on hair that's actively styled than on hair left to air-dry.\u003c\/p\u003e\u003cp\u003eThe formula also includes kelp extract (Ascophyllum Nodosum), which adds moisture and helps support shine without adding weight, along with amino acids and B vitamins that round out the strengthening profile. Because the treatment is lightweight and rinse-free, it layers easily under other styling products.\u003c\/p\u003e\u003cp\u003eColor Wow positions this as the strengthening half of its two-part Dream Cocktail leave-in system. Its counterpart, the Carb-Infused Cocktail, targets thickness and volume rather than damage repair, and the two can be combined on hair that needs both. It is formulated without sulfates or parabens and is vegan and cruelty-free.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"6.7oz","offer_id":50282172252407,"sku":null,"price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20154005.png?v=1778370041"},{"product_id":"wow-color-wow-dream-cocktail-carb-infused-6-7oz-1","title":"WOW - Color Wow Dream Cocktail Carb-Infused 6.7oz","description":"\u003cp\u003eDream Cocktail Carb-Infused is a heat-activated leave-in thickening treatment for fine, flat, or limp hair, built around a carbohydrate-based complex (from ingredients like modified corn starch and oat beta-glucan) that bonds to the surface of each strand when heat is applied, adding perceptible mass and body rather than simply coating hair with polymers. Because the effect comes from strand-by-strand bulking rather than a heavy film, hair reads as thicker without feeling weighed down or stiff.\u003c\/p\u003e\u003cp\u003eThe formula also includes hydrolyzed keratin and hydrolyzed quinoa protein to support strand integrity, plus panthenol for hydration. As with its counterpart, the effect is most pronounced when the product is blown out or heat-styled, since the carb complex needs heat to fully bond to hair.\u003c\/p\u003e\u003cp\u003eThis is the thickening half of Color Wow's two-product Dream Cocktail leave-in system. Its counterpart, the Kale-Infused Cocktail, addresses breakage and damage repair rather than volume, and the two can be layered on hair that needs both. Dream Cocktail Carb-Infused is formulated without sulfates or parabens.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"6.7oz","offer_id":50282198892791,"sku":"WOWCICT","price":35.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20154948.png?v=1778370040"},{"product_id":"wow-dream-coat-supernatural-spray-6-7oz","title":"WOW - Dream Coat Supernatural Spray","description":"\u003cp\u003eDream Coat Supernatural Spray is a heat-activated anti-frizz treatment for color-treated and porous hair. Applied to damp hair and sealed in with a blow dryer, it forms a lightweight, humidity-resistant coating around each strand that helps hair resist puffiness and frizz in damp conditions, typically through 2 to 3 washes.\u003c\/p\u003e\n\u003cp\u003eColor-treated hair is more porous than virgin hair, which lets moisture into the strand more easily and leads to swelling and frizz in humid weather. Dream Coat's polymer works with heat from a blow dryer to compress and seal the hair cuticle rather than simply sitting on the surface, so it's designed not to build up, weigh hair down, or feel greasy the way many anti-humidity serums can.\u003c\/p\u003e\n\u003cp\u003eThe formula also includes chamomile and calendula flower extracts and glycerin, and it's made without parabens, sulfates, phthalates, or mineral oil.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBest for curly, wavy, frizz-prone, or color-treated hair affected by humidity\u003c\/li\u003e\n\u003cli\u003eRequires a full blow-dry step to activate — not a leave-in, air-dry product\u003c\/li\u003e\n\u003cli\u003eFormulated for at-home use with a standard blow dryer and brush\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WOW","offers":[{"title":"6.7 oz","offer_id":50282496852215,"sku":"WOWDCFCH5274","price":35.99,"currency_code":"CAD","in_stock":true},{"title":"16.9oz","offer_id":50282540957943,"sku":"WOWDC5311","price":74.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20160923.png?v=1778370038"},{"product_id":"wow-color-wow-color-security-conditioner-normal-thick-8oz","title":"WOW - Color Wow Color Security Conditioner Fine\/Normal Hair 8.4oz","description":"\u003cp\u003eColor Security Conditioner for Fine-to-Normal Hair is a rinse-out, color-safe conditioner formulated for fine-to-normal, color-treated hair, built to detangle and hydrate without the heavier conditioning agents that can oxidize over time and pull color toward brass. Instead of relying only on the cationic conditioning ingredients used in many standard conditioners, Color Wow's formula uses translucent conditioning agents chosen specifically because they are designed not to react with hair color the way some traditional conditioning ingredients can.\u003c\/p\u003e\u003cp\u003eThe formula includes argan oil and avocado oil for added shine and softness, along with panthenol for hydration and hydrolyzed keratin to support strand strength. It's designed to be lightweight enough for fine hair, smoothing and detangling without a heavy or weighed-down feel — Color Wow also makes a Normal-to-Thick version of this conditioner for coarser or thicker hair that needs more conditioning.\u003c\/p\u003e\u003cp\u003eIt's meant to be used after Color Wow's Color Security Shampoo (or another sulfate-free, color-safe shampoo) as the rinse-out second step in a color-protecting wash routine, rather than as a leave-in or styling product.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"8.4oz","offer_id":50282556096759,"sku":"WOWCSCFNH5113","price":33.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-20165328.png?v=1778370038"},{"product_id":"wow-color-wow-color-security-conditioner-normal-thick-hair-8-4oz","title":"WOW - Color Wow Color Security Conditioner Normal\/Thick Hair 8.4oz","description":"\u003cp\u003eThis rinse-out conditioner is formulated for normal-to-thick, color-treated hair and is designed to protect artificial color pigment during the wash step rather than just soften hair. Instead of the amber- or gold-tinted conditioning agents found in many conditioners, which can build up on the hair shaft and gradually shift dyed hair toward brassy or yellow tones, it uses translucent conditioning ingredients that won't interact with or oxidize color. A Sealicon complex sits on top of the cuticle to add gloss and smoothness without a heavy or greasy after-feel, while avocado oil helps replace the lipids that fade and lightening or coloring services strip from hair.\u003c\/p\u003e\n\u003cp\u003eThe normal-to-thick version is built specifically for denser, coarser hair textures that tend to run dry, frizzy, or dehydrated after color processing, and it includes three tiers of thermal protection to reduce damage from blow-drying, flat irons, and curling tools used afterward. It's sulfate-free, vegan, gluten-free, and made without parabens, and it's meant to be used as the second step after Color Wow's Color Security Shampoo rather than as a standalone treatment.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"8.4oz","offer_id":50310950650103,"sku":"WOWCSC5120","price":33.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-27113943.png?v=1778370101"},{"product_id":"wow-color-wow-style-on-steroids-texture-finishing-spray-7oz","title":"WOW - Color Wow Style on Steroids Texture + Finishing Spray 7oz.","description":"\u003cp\u003eThis aerosol texture and finishing spray builds volume, grip, and long-lasting hold into dry hair using transparent, hybrid-copolymer texturizers rather than the clay or starch base found in many volumizing or matte-finish sprays, so it's a finishing-step styling product, not a cleanser or dry shampoo. Because the texturizing agents are transparent, they don't leave a chalky or powdery cast on hair the way opaque texture products can, which matters most on darker or color-treated hair where white residue shows. The spray also carries heat protection rated to 380°F (194°C), so it can be used before flat irons or curling irons as well as on already-dry, finished styles.\u003c\/p\u003e\n\u003cp\u003eIt's positioned as a multi-purpose texture spray: sprayed under the roots on flipped-over hair for lift and volume at the base, misted through mid-lengths and finger-raked for a looser, undone texture, or used section-by-section ahead of heat styling for extra hold and bounce. It also works as a second-day refresher to add texture back into hair without a full rewash. Color Wow markets the formula as safe for color-treated hair, since the texturizing polymers don't cloud or dull dye.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"7oz","offer_id":50311156433143,"sku":"WOWSOSS5281","price":41.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-11-27122238.png?v=1778370100"},{"product_id":"colorwow-pop-lock-high-gloss-finish","title":"COLORWOW - Pop \u0026 Lock High Gloss Finish","description":"\u003cp\u003ePop \u0026amp; Lock High Gloss Finish is a lightweight oil-and-serum hybrid from Color Wow that smooths frizz, seals split ends on the hair's surface, and adds a glassy shine to wet or dry hair. It comes in a bottle with a dropper\/pump applicator rather than a spray nozzle, so application is controlled drop by drop or pump by pump instead of misted on.\u003c\/p\u003e\u003cp\u003eThe formula combines silicone-based smoothing agents (cyclopentasiloxane, phenyl trimethicone, dimethiconol) with mica for shine, and includes ethylhexyl salicylate, a UV filter that helps protect hair color from fading in the sun. Color Wow markets it as offering heat protection alongside the UV filter, positioning it as a finishing step that can be used before heat styling as well as after, on curls needing polish. Because the silicones used are lightweight, the finish is designed to look wet-glossy rather than greasy or heavy, and the brand states it works across straight, wavy, curly, and coily hair.\u003c\/p\u003e\u003cp\u003eThe formula is vegan and cruelty-free, and the brand states it's made without sulfates, parabens, mineral oil, and added alcohol. It does contain a fragrance blend, which includes linalool, hexyl cinnamal, and citronellol -- common fragrance components that are also recognized contact allergens for a small number of people. It's available in a 1.8 fl oz (55 mL) full size and a 0.4 fl oz travel size.\u003c\/p\u003e","brand":"WOW","offers":[{"title":"1.7 oz","offer_id":50802006262007,"sku":null,"price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/rn-image_picker_lib_temp_fed029ae-4761-4ac1-89d3-ab8eeac10fb9.jpg?v=1779565325"}],"url":"https:\/\/smoothandcharming.com\/collections\/wow.oembed","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}