{"title":"L'Oréal","description":null,"products":[{"product_id":"l-oreal-inoacolor-care-masque","title":"L’Oreal - Inoacolor - Care Masque","description":"\u003cp\u003eL'Oréal Inoacolor Care Masque is a rinse-out hair mask formulated to help maintain color vibrancy on hair treated with L'Oréal Professionnel's INOA color line, in the hair-mask category.\u003c\/p\u003e\u003cp\u003eThe creamy formula is built around argan oil, which coats the hair fiber for a smoother, shinier feel, and green tea extract, an antioxidant intended to help guard against color fade. The rest of the base is a fairly typical conditioning system of fatty alcohols, quaternary conditioning agents, and a silicone (amodimethicone) for slip and detangling, along with smaller amounts of shea butter, olive oil, sunflower oil, and panthenol.\u003c\/p\u003e\u003cp\u003eIt's meant to be used after shampooing: apply and massage evenly through hair, spread through the lengths and ends, leave on for 2-3 minutes, then rinse thoroughly. Because contact time is short, it works as a quick maintenance step rather than a deep, extended repair treatment.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"6.7oz","offer_id":42367333269751,"sku":"LICM0265","price":28.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/51pGvVLIDbL._AC_SL1200.jpg?v=1778370284"},{"product_id":"l-oreal-wet-domination-extreme-splash","title":"L’Oreal - Wet Domination - Extreme Splash","description":"\u003cp\u003eL'Oréal Professionnel Tecni.Art Wet Domination Extreme Splash is a strong-hold, wet-look styling gel, not a spray, from the Tecni.Art Wild Stylers collection. It's built to recreate the slicked-back, ultra-wet finishes seen backstage at fashion shows: a glossy, elastic gel that holds through heat and studio lighting without turning stiff, sticky, or flaky.\u003c\/p\u003e\u003cp\u003eThe formula is water-based and leans on glycerin and panthenol for shine and softness alongside acrylate copolymers that give it a rated hold level of 4, strong enough for fully slicked styles, side-swept wet looks, or wet buns, while still combing through and washing out completely with a normal shampoo. It leaves no visible white residue or buildup once dry, which is the main advantage over some heavier pomades or waxes used for the same wet-look effect.\u003c\/p\u003e\u003cp\u003eIt's formulated to work on all hair types and is applied to damp or dry hair, making it usable both fresh out of the shower for a defined wet look or later in the day to re-slick and add shine to already-dry styling.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"150ml","offer_id":42367337169143,"sku":"LWDS1101","price":32.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/LPTES150-LOreal-Professionnel-Wet-Domination-By-Tecni-Art-Extreme-Splash-650x650.jpg?v=1778370283"},{"product_id":"l-oreal-wet-domination-shower-shine","title":"L’Oreal - Wet Domination - Shower Shine","description":"\u003cp\u003eL'Oréal Professionnel Tecni.Art Wet Domination Extreme Splash is a strong-hold styling gel that creates a slicked, glossy \"wet look\" hairstyle finish, part of L'Oréal Professionnel's salon styling line rather than a rinse-out shine treatment.\u003c\/p\u003e\n\u003cp\u003eRated 4 out of 6 on L'Oréal's hold scale, it grips hair with an elastic, flexible hold instead of a stiff cast, leaving no visible flaking or greasy residue. Work a small amount through dry or damp hair with fingers or a wide-tooth comb from roots to mid-lengths to build a slicked-back look, a low wet bun, or a side-swept finish, then wash it out at your next regular shampoo.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"160ml","offer_id":42367347359991,"sku":"LWDS1149","price":19.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/41pX75AqxNL._AC.jpg?v=1778370281"},{"product_id":"l-oreal-texture-expert","title":"L’Oreal - Texture Expert","description":"\u003cp\u003eL'Oréal Professionnel's Texture Expert True Grip is a fine texturizing powder, not a spray or cream, meant to add root lift and grip to dry hair without weighing it down. A few shakes go a long way: it's designed to boost volume and give strands a matte, grippy texture that styling products can then hold onto more easily.\u003c\/p\u003e\u003cp\u003eIt can be used two ways: shaken directly onto roots, mid-lengths, and ends, or shaken into the palms and worked through the hair by hand, which gives more control over placement. It's built to work on its own for a quick volume-and-texture boost, or layered with other products in L'Oréal's Texture Expert range to reinforce their hold.\u003c\/p\u003e\u003cp\u003eBecause it's a powder rather than a paste or gel, it works best on dry hair and in smaller amounts than a cream product; overusing it can leave a slightly dry, matte cast, which is worth keeping in mind on darker hair.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"4.7oz","offer_id":42367358042359,"sku":"LOTE4249","price":14.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/loreal-professional-true-grip-025oz.jpg?v=1778370280"},{"product_id":"l-oreal-liss-unlimited","title":"L’Oreal - Liss Unlimited","description":"\u003cp\u003eL'Oreal Professionnel Liss Unlimited Smoothing Cream is a leave-in styling cream formulated to smooth frizzy, unmanageable hair before blow-drying. It's built around L'Oreal's Pro-Keratin complex along with kukui nut oil and evening primrose oil, and is designed to leave hair sleek with an anti-frizz effect that L'Oreal states can last up to 4 days, including in humid conditions.\u003c\/p\u003e\u003cp\u003eIt's meant to be applied to damp hair after shampooing and left in rather than rinsed out, so it works as a pre-blow-dry step. Pro-Keratin is designed to reinforce the hair's structure, while kukui and evening primrose oils help form a barrier against humidity-driven frizz.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeave-in smoothing cream for frizzy or unruly hair\u003c\/li\u003e\n\u003cli\u003eContains Pro-Keratin, kukui nut oil, and evening primrose oil\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including straightened hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal","offers":[{"title":"150ml","offer_id":42367369183479,"sku":"LELU6012","price":24.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/loreal-professionnel-liss-unlimited-shampoo-16-9oz-600.jpg?v=1778370279"},{"product_id":"l-oreal-absolute-repair-lipidium-shampoo","title":"L’Oreal - Absolute Repair - Lipidium Shampoo","description":"\u003cp\u003eL'Oréal Professionnel Absolut Repair Lipidium Shampoo is a salon-brand cleansing shampoo made for very dry, damaged hair, built around L'Oréal's Lipidium complex. Rather than just coating strands, the complex combines lactic acid to help rebuild the cortex, phyto-keratin and ceramides to reinforce the cuticle's intercellular structure, and lipids that form a protective film to lock in nutrients. L'Oréal markets it as an instant resurfacing shampoo, meaning hair looks and feels smoother right after rinsing rather than only after repeated use.\u003c\/p\u003e\u003cp\u003eIt is formulated for daily use and is meant to cleanse without stripping already-compromised hair, which makes it a fit for hair weakened by heat styling, chemical services, or environmental exposure. It is a professional\/salon-brand retail product, but it is used the same way as any everyday shampoo — no mixing or developer is involved.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTargets very dry, damaged hair specifically, not general everyday cleansing\u003c\/li\u003e\n\u003cli\u003eLipidium complex (lactic acid, phyto-keratin, ceramides, lipids) works on both the cortex and cuticle\u003c\/li\u003e\n\u003cli\u003eInstant resurfacing effect gives smoother texture immediately after rinsing\u003c\/li\u003e\n\u003cli\u003ePairs with the matching Absolut Repair conditioner or mask for fuller repair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause the brand does not publish a complete ingredient list for this specific formulation, anyone with known sensitivities should check the physical product label before use.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"500ml","offer_id":42367380095223,"sku":"LARL0627","price":35.99,"currency_code":"CAD","in_stock":false},{"title":"980ml","offer_id":42367385993463,"sku":"LARS5044","price":59.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/l-oreal-professionnel-absolut-repair-shampoo-300ml-10-1oz-cosmetic-world-31816915386517_1024x1024_78dd495b-7dcd-474b-862a-49628534def3.jpg?v=1778370277"},{"product_id":"l-oreal-color-10-in-1","title":"L’Oreal - Color 10 in 1","description":"\u003cp\u003eL'Oréal Professionnel Vitamino Color 10-in-1 is a leave-in, no-rinse spray for color-treated hair that combines heat protection with nine other everyday styling benefits in one step. The antioxidant-enriched formula, built around resveratrol, is designed to instantly protect colored hair while you detangle, blow-dry, or heat-style.\u003c\/p\u003e\u003cp\u003eIn one application it is meant to: protect against heat up to 230°C\/450°F, add shine, add softness, smooth the hair fiber, detangle, ease blow-drying, add hydration, reduce breakage, reduce the look of split ends, and reduce frizz. Because it targets color-treated hair specifically, it is aimed at people who color or highlight regularly and want to protect that investment through daily heat styling rather than just moisturize hair generally.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeave-in spray — no rinsing required\u003c\/li\u003e\n\u003cli\u003eRated for heat protection up to 230°C\/450°F\u003c\/li\u003e\n\u003cli\u003eContains coconut oil and the antioxidant resveratrol\u003c\/li\u003e\n\u003cli\u003eWorks on clean, towel-dried, damp, or fully dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's applied before styling and can also double as a primer before a haircut or a quick touch-up spray between washes.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"6.4oz","offer_id":42372060610807,"sku":"LCSP5233","price":32.4,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/loreal-professionnel-vitamino-color-10-in-1-milk-3-04oz-600.jpg?v=1778370276"},{"product_id":"l-oreal-mythic-oil-shimmering","title":"L’Oreal - Mythic Oil - Shimmering","description":"\u003cp\u003eL'Oréal Professionnel Mythic Oil Shimmering Oil is a dual-purpose finishing oil for hair and body that carries fine gold-toned shimmer particles suspended in a lightweight, fast-absorbing oil base, part of L'Oréal Professionnel's Mythic Oil line. Built on a serum-in-oil texture, it's meant to be smoothed over styled hair or bare skin to add a subtle sheen rather than to deep-condition or repair.\u003c\/p\u003e\u003cp\u003eThe formula combines sesame seed oil and sweet almond oil with michelia alba (magnolia) leaf oil, along with isopropyl palmitate and hydrogenated polyisobutene, which give the oil its silky, non-greasy glide. The shimmer itself comes from cosmetic-grade titanium dioxide and iron oxide pigments suspended with calcium sodium borosilicate and silica, plus a synthetic fragrance blend. Because of these synthetic esters, pigments, and fragrance components, this is not an organic or all-natural product, even though it's built around real plant oils.\u003c\/p\u003e\u003cp\u003eTo use on hair, warm one to two pumps between the palms and smooth over dry or damp lengths and ends, avoiding the scalp, before or after styling; on skin, blend a small amount over arms, shoulders, or décolletage the way you would a body oil. Shaking the bottle before use helps redistribute any settled shimmer particles. Because it deposits visible sparkle rather than treating the hair, it suits anyone wanting an occasional festive or evening-out shine, and works across hair types since it's applied sparingly to the surface.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"100ml","offer_id":42372069163255,"sku":"LMOS8840","price":34.8,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/loreal-professionnel-mythic-oil-oil-3-3oz-600.jpg?v=1778370274"},{"product_id":"l-oreal-wild-stylers-beach-waves","title":"L’Oreal - Wild Stylers - Beach Waves","description":"\u003cp\u003eL'Oréal Professionnel Tecni.Art Wild Stylers Beach Waves is a texturizing salt spray that creates a matte, undone beach-wave effect without the stiff, crunchy feel of older-style salt sprays. Sodium chloride (salt) provides the grip and texture, while a lightweight fixing copolymer holds the wave pattern in place.\u003c\/p\u003e\u003cp\u003eIt's a finishing\/styling product rather than a treatment — it doesn't condition or repair hair, it changes texture and finish. It works on damp or dry hair, so it fits into a blow-dry routine or a quick refresh on already-dry hair, and it can also be sprayed on before hot tools to build texture into a style as you go.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSalt-based texturizing spray for a matte, beachy finish\u003c\/li\u003e\n\u003cli\u003eUse on damp hair before styling, or on dry hair for a quick refresh\u003c\/li\u003e\n\u003cli\u003eCan be applied before flat irons or curling tools to build in texture\u003c\/li\u003e\n\u003cli\u003eFinish with fingers, not a brush, for the intended tousled look\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause it's alcohol-forward, it's meant for texture and hold rather than shine or added moisture.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"150ml","offer_id":42372080697591,"sku":"LWBW8435","price":34.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/loreal-pro-tecni-art-wild-stylers-beach-spray-5oz-min.jpg?v=1778370273"},{"product_id":"untitled-aug6_13-35-44","title":"Loreal Absolut Repair Golden Mask","description":"\u003cp\u003eAbsolut Repair Golden Mask is a rinse-out hair treatment from L'Oréal Professionnel, the brand's salon-distributed line, formulated for fine to medium hair that has become sensitized, weakened, or dried out by coloring, heat styling, or everyday wear. Its gel-cream texture is designed to melt into the hair rather than coat it, which keeps finer strands from feeling weighed down the way a heavier butter-based mask can.\u003c\/p\u003e\u003cp\u003eThe formula is built around Chenopodium quinoa seed extract paired with a hydrolyzed wheat protein, ingredients L'Oréal highlights for helping recondition the fiber and smooth the cuticle after damage. Suspended gold-toned mica particles give the product its signature shimmer and color, alongside conditioning agents like amodimethicone and behentrimonium chloride that help detangle and add slip during rinsing.\u003c\/p\u003e\u003cp\u003eBecause this version of Absolut Repair is formulated specifically for fine-to-medium hair, it sits alongside a separate Lipidium mask that L'Oréal makes for thick, coarse, or very curly textures — so hair type is worth matching before buying. Used as a weekly or twice-weekly treatment rather than a daily conditioner, it's meant to fit into an existing color-care or repair routine, not replace it.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":51002166313207,"sku":null,"price":69.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/IMG-1287.png?v=1786039500"},{"product_id":"absolut-repair-molecular-mask","title":"Absolut Repair Molecular Mask","description":"\u003cp\u003eAbsolut Repair Molecular Mask is a rinse-out hair treatment from L'Oréal Professionnel's Série Expert line, formulated for damaged hair — color-treated, lightened, or mechanically weakened natural hair. It's built around the brand's Peptides Bonder technology (2% concentration) combined with five amino acids (glycine, arginine, serine, tyrosine, and glutamic acid), designed to work inside the hair fibre rather than only coat the surface.\u003c\/p\u003e\u003cp\u003eThe mask also contains conditioning silicones (dimethicone, amodimethicone) and a quaternary conditioning agent (behentrimonium chloride) that smooth the cuticle and ease detangling on hair that's been lightened, chemically treated, or heat-styled. In L'Oréal's own instrumental testing, hair treated with the Absolut Repair Molecular system showed measurable gains in strength and smoothness; those results are reported for the full 3-step system — shampoo, mask, and rinse-off serum — used together rather than for the mask on its own.\u003c\/p\u003e\u003cp\u003eThis is a professional-grade product distributed through L'Oréal Professionnel's salon and licensed professional-retailer network. It doesn't require in-salon mixing or a stylist to apply — it rinses in and out at the sink like a standard mask — but the Série Expert line itself is sold only through professional channels rather than general mass retail. Because the formula relies on silicones and conditioning polymers for its slip and shine, it isn't marketed as all-natural or sulfate-free, and it can feel heavier than necessary on hair that isn't already damaged or over-processed.\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":51028470726903,"sku":null,"price":61.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/IMG-1309.webp?v=1786739692"}],"url":"https:\/\/smoothandcharming.com\/collections\/loreal.oembed","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}