{"title":"Blonde \u0026 Brassiness","description":"\u003cp\u003ePurple and toning care that keeps blonde and silver hair bright, not brassy.\u003c\/p\u003e","products":[{"product_id":"ag-silver-shampoo","title":"AG - Sterling Silver Toning Shampoo","description":"\u003cp\u003eAG Sterling Silver Toning Shampoo is a sulfate-free violet shampoo that cancels brassy, yellow tones in blonde, grey and silver hair while it cleanses. The violet base is designed to neutralize warmth without staining when used as directed.\u003c\/p\u003e\u003cp\u003eIt works as a maintenance step between toning appointments: use it once or twice a week in place of your regular shampoo, or a little more often when brassiness keeps returning. Massage it into wet hair and rinse. AG cautions against leaving it on overnight as a treatment on porous hair, which is when violet shampoos can tint light hair.\u003c\/p\u003e\u003cp\u003eThe formula is vegan and cruelty-free, with panthenol and hydrolyzed pea protein in the cleansing base. Pair it with Sterling Silver Toning Conditioner for a fuller toning routine. Made in Canada by AG Care.\u003c\/p\u003e","brand":"AG","offers":[{"title":"10 oz (296 ml)","offer_id":37361570316452,"sku":null,"price":24.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":42566385336567,"sku":null,"price":55.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/g1_10oz.jpg?v=1790718640"},{"product_id":"mon-platin-black-caviar-total-blonde-shampoo","title":"Mon Platin - Black Caviar Total Blonde Shampoo","description":"\u003cp\u003eMon Platin Black Caviar Total Blonde Shampoo is a salt-free purple-toned shampoo made for daily washing of blonde, bleached or lightened hair, formulated to counter brassiness and preserve cool, clean color. It's enriched with black caviar extract and antioxidants from pomegranate and tea tree to help protect shine and color vibrancy over repeated washes.\u003c\/p\u003e\n\u003cp\u003eFree of salts (sodium chloride), it's built with argan and macadamia extracts along with aloe vera, chamomile and vitamin B5 to care for the scalp, at a pH of 5.5 that matches hair's natural acidity for a soft, smooth finish.\u003c\/p\u003e","brand":"Mon Platin","offers":[{"title":"17oz","offer_id":37418629824676,"sku":"MPTBS6002","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign_5.png?v=1778371214"},{"product_id":"colour-balance-purple-conditioner","title":"Joico - Color Balance Purple Conditioner","description":"\u003cp\u003eJoico Color Balance Purple Conditioner is a violet-toned conditioner that neutralizes yellow and warm tones in blonde hair while it detangles and nourishes. It is the second step after Color Balance Purple Shampoo and now comes in the white-and-violet SmartRelease pack; older dark-bottle stock is the same product.\u003c\/p\u003e \u003cp\u003eViolet pigments attach to the hair to cancel yellow, while green tea extract and UV absorbers help fight fading and tonal change. Joico's SmartRelease liposomes continuously release rosehip oil, arginine and keratin to help strengthen and protect hair from daily styling.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eNourishes and protects blonde and lightened hair\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted yellow and warm tones\u003c\/li\u003e\n\u003cli\u003eInstantly detangles\u003c\/li\u003e\n\u003cli\u003eCertified PETA Global Animal Test-Free\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eLeave it on for 1 to 3 minutes after shampooing with Color Balance Purple Shampoo, two to three times a week. Sold in 8.5 oz (250 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Joico","offers":[{"title":"33.8 oz (1000 ml)","offer_id":37427274842276,"sku":"2641","price":43.25,"currency_code":"CAD","in_stock":true},{"title":"8.5 oz (250 ml)","offer_id":51237148590327,"sku":null,"price":20.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/joico-color-balance-purple-conditioner-250ml.jpg?v=1790804599"},{"product_id":"colour-balance-blue-conditioner","title":"Joico - Color Balance Blue Conditioner","description":"\u003cp\u003eJoico Color Balance Blue Conditioner is a blue-toned conditioner that neutralizes orange and brassy tones in brunette hair while it nourishes and detangles. It follows Color Balance Blue Shampoo and is now sold in the white-and-blue SmartRelease pack; older dark-bottle stock is the same product.\u003c\/p\u003e \u003cp\u003eBlue pigments attach to the hair to counteract orange tones and brassiness, and green tea extract with UV absorbers helps fight fading and tonal change. The formula conditions with rosehip oil, arginine and keratin, the same trio Joico uses across the Color Balance line.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eNourishes and protects hair\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted orange and brassy tones in brunette hair\u003c\/li\u003e\n\u003cli\u003eInstantly detangles\u003c\/li\u003e\n\u003cli\u003eParaben-free\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eUse after Color Balance Blue Shampoo, leaving it on for 1 to 3 minutes, two to three times a week. Available in 8.5 oz (250 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Joico","offers":[{"title":"33.8 oz (1000 ml)","offer_id":39756235079844,"sku":"2634","price":45.99,"currency_code":"CAD","in_stock":true},{"title":"8.5 oz (250 ml)","offer_id":51237148623095,"sku":null,"price":20.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/joico-color-balance-blue-conditioner-250ml.jpg?v=1790804611"},{"product_id":"blonder-life-brightening-conditioner","title":"Joico - Blonde Life Brightening Conditioner","description":"\u003cp\u003eJoico Blonde Life Brightening Conditioner is a lightweight conditioner for bleached, double-processed or high-lift blonde hair. It fights off-tones, frizz and dryness and polishes blonde strands to a high shine without weighing highlights down.\u003c\/p\u003e\u003cp\u003eMonoi oil (coconut oil and Tahitian gardenia) and tamanu oil nourish and add shine, arginine helps strengthen hair and improve elasticity, and Joico's bio-advanced peptide complex supplies hair-identical keratins. Natural detoxifiers help neutralize chlorine and minerals that dull blonde colour. It detangles instantly and leaves hair soft.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSizes: 8.5 oz (250 ml) and 33.8 oz (1000 ml)\u003c\/li\u003e\n\u003cli\u003ePair with Blonde Life Brightening Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"8.5 oz (250 ml)","offer_id":37419197989028,"sku":"2191","price":22.65,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":51237142266103,"sku":null,"price":53.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/joico-bl-cond-250.jpg?v=1790804411"},{"product_id":"blonde-life-brightening-shampoo","title":"Joico - Blonde Life Brightening Shampoo","description":"\u003cp\u003eJoico Blonde Life Brightening Shampoo is a shampoo for blonde, highlighted and lightened hair that keeps blonde tones bright and clear while adding softness and shine. It is formulated without SLS\/SLES sulfates and cleanses with a rich lather.\u003c\/p\u003e\u003cp\u003eIt is not a purple toning shampoo. Instead, natural detoxifiers help neutralize chlorine and mineral deposits that make blonde hair look dull and brassy over time. Monoi oil (coconut oil blended with Tahitian gardenia), tamanu oil rich in omega-6 and -9 fatty acids, arginine and Joico's bio-advanced peptide complex of hair-identical keratins help restore strength to lightened strands.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)\u003c\/li\u003e\n\u003cli\u003ePair with Blonde Life Brightening Conditioner or Masque\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"10.1 oz (300 ml)","offer_id":43659595972855,"sku":"BLONDE-LIFE-BRIGHTENING-SHAMPOO-101OZ","price":22.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":51237142167799,"sku":null,"price":55.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/joico-bl-shampoo-300.jpg?v=1790804405"},{"product_id":"ag-sterling-silver-toning-conditioner","title":"AG - Sterling Silver Toning Conditioner","description":"\u003cp\u003eAG Sterling Silver Toning Conditioner is a violet conditioner for blonde, grey and silver hair that neutralizes brassy tones while adding moisture and shine. It is the conditioning half of AG's Toning collection, made to follow Sterling Silver Toning Shampoo.\u003c\/p\u003e\u003cp\u003eThe creamy formula pairs a violet toning base with conditioners and humectants, including glycerin, panthenol and sodium hyaluronate, so lightened hair that tends to feel dry gets moisture and lustre along with the colour correction. Massage it into damp hair after shampooing and rinse. AG recommends it one to two times a week, or more often when brassiness persists.\u003c\/p\u003e\u003cp\u003eVegan and cruelty-free. Made in Canada by AG Care.\u003c\/p\u003e","brand":"AG","offers":[{"title":"33.8 oz (1000 ml)","offer_id":37428864778404,"sku":null,"price":56.99,"currency_code":"CAD","in_stock":true},{"title":"8 oz (237 ml)","offer_id":43804104196343,"sku":null,"price":25.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/ag-sterling-silver-toning-conditioner-8oz.jpg?v=1790814334"},{"product_id":"redken-color-extended-blondage-shampoo","title":"Redken - Blondage Shampoo","description":"\u003cp\u003eRedken Blondage Shampoo (formerly Color Extend Blondage Shampoo) is a violet-pigmented purple shampoo for blonde hair that neutralizes brassy, yellow undertones and keeps blonde colour cool and bright.\u003c\/p\u003e\u003cp\u003eThe highly concentrated purple pigment tones as you wash, and a hydroxypropyltrimonium hydrolyzed wheat protein plus the amino acids arginine, glutamic acid and serine help strengthen the hair. The formula is pH balanced. Leave the second lather on for 3 to 5 minutes for maximum toning.\u003c\/p\u003e\u003cp\u003eWear gloves when applying, as the pigment can stain. Pair with Blondage Conditioner. Available in 10.1 oz (300 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Redken","offers":[{"title":"10.1 oz (300 ml)","offer_id":37457291542692,"sku":"RCEBS3167","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":37436281847972,"sku":"RCEBS6014","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/bl-sh-300.jpg?v=1790798040"},{"product_id":"redken-color-extend-blondage-conditioner","title":"Redken - Blondage Conditioner","description":"\u003cp\u003eRedken Blondage Conditioner (formerly Color Extend Blondage Conditioner) is a highly concentrated purple conditioner for blonde hair that neutralizes brass and leaves a bright, shiny finish.\u003c\/p\u003e\u003cp\u003eViolet pigments counter unwanted yellow tones in a pH-balanced conditioning formula. Leave it on for 3 to 5 minutes, then rinse. It is designed to be used with Blondage Shampoo as a complete toning routine.\u003c\/p\u003e\u003cp\u003eWear gloves when applying. Available in 10.1 oz (300 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Redken","offers":[{"title":"33.8 oz (1000 ml)","offer_id":37436301115556,"sku":"RCEBC6007","price":59.99,"currency_code":"CAD","in_stock":true},{"title":"10.1 oz (300 ml)","offer_id":37436301148324,"sku":"RCEBC3150","price":27.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/bl-co-300.jpg?v=1790798049"},{"product_id":"redken-color-extend-graydiant-shampoo","title":"Redken - Color Extend Graydiant - Shampoo","description":"\u003cp\u003eRedken Color Extend Graydiant Shampoo is a violet-toning shampoo for gray, silver, and pale blonde hair, formulated to counteract the yellow or brassy cast that gray and lightened hair often develops between salon visits. Customized violet pigments neutralize warmth on contact, alongside citric acid used to help balance the hair's pH.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurple\/violet-toning shampoo, not a standard everyday cleanser\u003c\/li\u003e\n\u003cli\u003eFormulated specifically for gray, silver, and light blonde or lightened hair\u003c\/li\u003e\n\u003cli\u003eUsed once or twice a week rather than at every wash, so tone doesn't over-correct\u003c\/li\u003e\n\u003cli\u003eDesigned to pair with the matching Graydiant Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRedken states hair is 2x stronger when Graydiant Shampoo and Conditioner are used together as a system. Because the formula carries a violet dye, gloves are recommended during application to avoid temporary staining of hands.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"10.1oz","offer_id":37437106978980,"sku":"RCEGS3266","price":22.99,"currency_code":"CAD","in_stock":false},{"title":"33.8 oz","offer_id":37499626389668,"sku":"RCEGS6106","price":51.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2022-12-24140554.png?v=1778371086"},{"product_id":"redken-color-extend-graydiant-conditioner","title":"Redken - Color Extend Graydiant Conditioner","description":"\u003cp\u003eRedken Color Extend Graydiant Conditioner is a silver-toning conditioner that deposits violet and silver pigments to remove yellow and brassy undertones from gray, silver and light blonde hair. It is designed to be used with Color Extend Graydiant Shampoo as part of Redken's silver system.\u003c\/p\u003e\u003cp\u003eAlongside the toning pigments, the formula uses citric acid and amino acids to smooth and nourish the rough, wiry texture that gray hair often has. Redken says hair is 2x stronger when the Graydiant shampoo and conditioner are used together, with more softness, shine and manageability.\u003c\/p\u003e\u003cp\u003eBecause it contains pigments, wear gloves when applying and keep the leave-on time to a few minutes. Toning builds with regular use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor: gray, silver and light blonde hair with yellow or brassy tones\u003c\/li\u003e\n\u003cli\u003eSizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Redken","offers":[{"title":"10.1 oz (300 ml)","offer_id":37437153312932,"sku":"3762","price":24.99,"currency_code":"CAD","in_stock":false},{"title":"33.8 oz (1000 ml)","offer_id":42187049631991,"sku":"RCEGC6090","price":54.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/redken-color-extend-graydiant-conditioner-300ml.jpg?v=1790642638"},{"product_id":"goldwell-dualsenses-blondes-highlights-anti-yellow-conditioner","title":"Goldwell Dualsenses - Blondes \u0026 Highlights - Anti-Yellow Conditioner","description":"\u003cp\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Anti-Yellow Conditioner is a rinse-out, violet\/blue-toning conditioner made for blonde, highlighted, or grey hair that's developing yellow or brassy tones. Violet and blue pigments in the formula (including Ext. Violet-2 and HC Blue No. 11) sit on the hair to visually counter yellow undertones, while Goldwell's Luminescine ingredient — derived from mullein flower extract — is designed to enhance light reflection and brightness. It also detangles as it conditions, standing in for a separate rinse-out step.\u003c\/p\u003e\u003cp\u003eGoldwell's own instructions for this conditioner are simple: work it through wet hair and rinse thoroughly, with no extended leave-on time specified, so the toning effect is meant to build gradually with repeated washes rather than from one long soak. It's part of the Blondes \u0026amp; Highlights system and is intended to be used together with the matching Anti-Yellow Shampoo.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFormulated for blonde, highlighted, or grey\/silver hair specifically\u003c\/li\u003e\n\u003cli\u003eViolet\/blue pigments target yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRinse-out formula; Goldwell specifies no extended dwell time\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"10.1oz","offer_id":37474452930724,"sku":"1182","price":18.58,"currency_code":"CAD","in_stock":true},{"title":"33.8oz","offer_id":37478324535460,"sku":"1229","price":41.67,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/goldwell_021.png?v=1778371066"},{"product_id":"goldwell-dualsense-blondes-highlights-anti-yellow-shampoo","title":"Goldwell Dualsense - Blondes \u0026 Highlights - Anti-Yellow Shampoo","description":"\u003cp\u003eGoldwell Dualsenses Blondes \u0026amp; Highlights Anti-Yellow Shampoo is a toning shampoo for blonde, lightened, highlighted or grey hair — colour-treated or natural — designed to counteract the yellow and brassy tones that develop between salon glossing or toning services. Its colour-correcting effect comes from two direct dyes in the formula, Ext. Violet 2 (CI 60730) and HC Blue No. 11, which deposit on the hair shaft and neutralize warm undertones as the shampoo is worked through wet hair and rinsed out.\u003c\/p\u003e\u003cp\u003eThe cleansing base combines Sodium Laureth Sulfate and Sodium Lauroyl Sarcosinate with Lauryl Hydroxysultaine for a milder-than-standard-sulfate wash, while Amodimethicone and Polyquaternium-10 help offset the drying effect toning shampoos can have on porous, lightened hair. Willow Bark Extract is the formula's one notable plant-derived conditioning ingredient. The formula also contains Isopropyl Alcohol and synthetic fragrance, so it's best used as a targeted toning wash rather than a daily moisturizing shampoo for very dry or damaged blonde hair.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"10.1oz","offer_id":37474463580324,"sku":"G9106","price":16.5,"currency_code":"CAD","in_stock":true},{"title":"33.8oz","offer_id":40082547867812,"sku":"G9120","price":36.07,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/ScreenShot2021-01-27at3.14.52PM_1.png?v=1778371065"},{"product_id":"goldwell-dualsenses-silver-silver-shampoo","title":"Goldwell Dualsenses - Silver - Silver Shampoo","description":"\u003cp\u003eDualsenses Silver Shampoo is Goldwell's violet-toned toning shampoo for grey, white, or cool blonde hair, using violet dye rather than bleach to cancel out yellow and brassy tones on contact. Goldwell's FadeStopFormula and MicroPROtec Complex are layered on top to help slow color wash-out with each use. This is a standard cleansing shampoo containing sodium laureth sulfate, not a sulfate-free formula.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones on grey, white, or cool blonde hair\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular, even daily, use per Goldwell\u003c\/li\u003e\n\u003cli\u003eHelps reduce color fade over time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWork through wet hair, lather, and rinse thoroughly.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"10.1oz","offer_id":37474466398372,"sku":"9144","price":16.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/gw_ds_silver_300ml_shampoo_grande_6a0eace2-00bf-4091-a0f5-ba78db233a69.png?v=1778371064"},{"product_id":"paul-mitchell-platinum-blonde-conditioner","title":"Paul Mitchell - Platinum Blonde Conditioner","description":"\u003cp\u003ePlatinum Blonde Conditioner is Paul Mitchell's violet-pigmented conditioner for blonde, highlighted, silver, gray, and white hair, formulated to cancel out the brassy, yellow tones that lighter hair color picks up over time. The purple pigment sits on the hair while conditioning ingredients like macadamia seed oil, safflower seed oil, and calendula extract add shine and softness underneath it.\u003c\/p\u003e\u003cp\u003eIt's meant to follow a violet or purple shampoo rather than replace one, and it's color-safe, paraben-free, and made without gluten. Because the tint is designed for hair that's already light, it works best on light-to-medium blonde, silver, or gray shades rather than darker or warmer blondes, where there's less brass for the violet pigment to counteract.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"33.8oz","offer_id":37525518450852,"sku":"9198","price":41.99,"currency_code":"CAD","in_stock":true},{"title":"6.8oz","offer_id":42714416709879,"sku":"PMPDC9181","price":20.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot_2025-09-11_153513.png?v=1778371066"},{"product_id":"paul-mitchell-forever-blonde-shampoo","title":"Paul Mitchell - Blonde - Forever Blonde Shampoo","description":"\u003cp\u003eForever Blonde Shampoo is a purple-tinted, sulfate-free shampoo made for bleached, highlighted, and lightened hair that needs brightening and damage repair. Violet pigment (CI 60730) helps counteract brassy, yellow tones, while a vegan protein complex and botanical extracts of chamomile, calendula, turmeric, and safflower work to condition and help repair the hair's cuticle. It's free of SLS, SLES, and ALS sulfates, so it cleanses gently enough for color-treated hair without stripping tone.\u003c\/p\u003e\u003cp\u003eNote that this formula does contain conditioning silicones (a dimethicone copolymer and amodimethicone), which help smooth and add shine but mean it isn't a silicone-free shampoo. It has a cucumber-and-fruit scent.\u003c\/p\u003e\u003cp\u003eTo use, massage into wet hair, work into a lather, and rinse. Repeat if needed, and follow with Forever Blonde Conditioner for best results.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"8.5oz","offer_id":39813678334116,"sku":"PMFBS9755","price":21.59,"currency_code":"CAD","in_stock":true},{"title":"24oz","offer_id":37525536112804,"sku":"PMFBS3615","price":41.25,"currency_code":"CAD","in_stock":true},{"title":"10.140Z","offer_id":50077748461815,"sku":"PAUL-MITCHELL-FOREVER-BLONDE-10140Z","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"33.8oz","offer_id":50077750034679,"sku":null,"price":42.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot2025-09-11125853.png?v=1778371065"},{"product_id":"schwarzkopf-blondme-keratin-restore-bonding-conditioner","title":"Schwarzkopf - Blondme - Keratin Restore - Bonding Conditioner (Discontinued)","description":"\u003cp\u003eKeratin Restore Bonding Conditioner is a rich, rinse-out cream conditioner from Schwarzkopf's BlondMe line, made to condition and detangle blonde hair that's been lightened or color-treated. It's built around hydrolyzed keratin and cocodimonium hydroxypropyl hydrolyzed keratin to help fill in gaps in the hair's surface left by bleaching, along with panthenol to add moisture back into the porous, sponge-like structure that over-lightened hair develops. Sclerocarya birrea (marula) seed oil and cetyl palmitate help smooth the hair's surface and add slip for detangling.\u003c\/p\u003e\u003cp\u003eThis conditioner has been discontinued and no longer appears in Schwarzkopf's current BlondMe lineup, which now centers on newer Bond Repair and Bondfinity-technology conditioners. Remaining stock may still be sold through some retailers, but it is not part of Schwarzkopf's current catalog.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"6.7oz","offer_id":37581844119716,"sku":"9915","price":18.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/blonde_e40a986a-6ce3-4eb4-bd4c-6c8409db21be.png?v=1778370846"},{"product_id":"schwarzkopf-blondme-tone-enhancing-bonding-shampoo","title":"Schwarzkopf - Blondme - Tone Enhancing - Bonding Shampoo (Discontinued)","description":"\u003cp\u003eBlondMe Tone Enhancing Bonding Shampoo is a pigmented, cool-toned shampoo Schwarzkopf formulated to counteract brassiness and refresh cendré or ash-blonde tones between salon color services. Violet-blue pigments deposit lightly with each wash to neutralize warm, yellow undertones in lightened or color-treated hair, while a conventional cleansing base (including sodium laureth sulfate) lifts dirt and oil from the scalp and lengths.\u003c\/p\u003e\u003cp\u003eThis shampoo has been discontinued by Schwarzkopf and no longer appears in the brand's current BlondMe lineup, which has moved to newer Bond Repair and Purple Toning shampoos. Remaining stock is genuine, unopened product; anyone already using it for cool-blonde maintenance can expect the same toning performance as before, but should plan on switching lines once this supply is gone.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"8.4oz","offer_id":37581865484452,"sku":"0041","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/blond3e.png?v=1778370845"},{"product_id":"schwarzkopf-blondme-keratin-restore-bonding-mask-all-blondes","title":"Schwarzkopf - Blondme - Keratin Restore - Bonding Mask - All Blondes (Discontinued)","description":"\u003cp\u003eBlondMe Keratin Restore Bonding Mask is a rinse-out treatment mask from Schwarzkopf Professional built for lightened and colour-treated blonde hair, using an internal bonding action to help re-link hair structure that bleaching breaks down. This specific shade\/formula has been discontinued by Schwarzkopf and replaced by its newer BlondMe Bond care range, so remaining stock is limited.\u003c\/p\u003e\u003cp\u003eIt's meant for hair that's been through highlighting, balayage, or all-over lightening and now feels rough, tangled, or overly porous. There's no mixing involved, so any experience level can use it as a normal in-shower step.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair after shampooing, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 5-10 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eUse once or twice a week for ongoing bond care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause it's built specifically around lightened hair, it isn't a general-purpose mask for hair that hasn't been chemically lightened.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"16.9oz","offer_id":37581881311396,"sku":"9953","price":33.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/d1229d19-9984-481b-8e36-e554eaa5d8e3_1.1b55416d953ecf43545d5231cd6b6cfe_x1920_4e8d8d18-ea51-458a-bc99-250ce0ab03fe.png?v=1778370845"},{"product_id":"schwarzkopf-blondme-tone-enhancing-bonding-mask-cool-blondes","title":"Schwarzkopf - BlondMe Cool Blondes Neutralizing Mask","description":"\u003cp\u003eSchwarzkopf Professional BlondMe Cool Blondes Neutralizing Mask is a purple toning mask for lightened, highlighted and naturally blonde hair that tends to turn warm. Cool pigments neutralize yellow undertones and brassiness, while 3D Bond Creation Technology and a Velvet Flower Protein Complex help repair the inner structure of fragile, lightened hair.\u003c\/p\u003e\u003cp\u003eIt detangles porous hair for easier combing, and Schwarzkopf states it strengthens the inner hair structure by up to 90%. Leave it on damp hair for 5 to 10 minutes, then rinse; use once a week.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurple toning regimen for all hair types\u003c\/li\u003e\n\u003cli\u003eUse on: damp hair, 5 to 10 minutes, once a week\u003c\/li\u003e\n\u003cli\u003eSize: 6.76 oz (200 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Schwarzkopf","offers":[{"title":"6.76 oz (200 ml)","offer_id":37581895041188,"sku":"9977","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Schwarzkopf-BlondMe-Cool-Blondes-Neutralizing-Mask-Purple-Toning-Regimen-For-All-Hair-Types-67-Ounce-200-Milliliters_18264068.webp?v=1790583536"},{"product_id":"schwarzkopf-bonacure-ph-4-5-color-freeze-silver-micellar-shampoo","title":"Schwarzkopf - Bonacure - pH 4.5 Color Freeze - Silver Micellar Shampoo","description":"\u003cp\u003eBC Bonacure pH 4.5 Color Freeze Silver Micellar Shampoo is a violet-pigmented, sulfate-free shampoo formulated for blonde, grey, white, or lightened hair that's developing brassy yellow or warm undertones. Schwarzkopf Professional's pH 4.5 Balancer Technology (lactic acid and calcium hydroxide) resets hair to its optimal pH to help slow color fade, while a violet dye deposits a subtle blue-violet tone with each wash to counteract warmth and add a cool, cendré shimmer. A vegan-keratin blend of soy and wheat amino acids helps fill gaps in the hair's outer layer for added strength and shine.\u003c\/p\u003e\u003cp\u003eMassage into wet hair and scalp, leave for one to two minutes to let the toning pigment take effect, then rinse thoroughly and follow with a Color Freeze conditioner. The sulfate- and paraben-free cleansing base makes it gentle enough for regular use, but because it's built specifically for cool-toning, hair without a yellow\/warm undertone to correct may end up looking ashier than intended.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"8.5oz","offer_id":37582113079460,"sku":"0134","price":16.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/color.png?v=1778370889"},{"product_id":"schwarzkopf-good-bye-yellow-anti-reflet-jaune-shampoo","title":"Schwarzkopf - Good Bye Yellow - Anti-Reflet Jaune - Shampoo","description":"\u003cp\u003eGood Bye Yellow Anti-Reflet Jaune is a violet-and-blue pigmented cleansing wash from Schwarzkopf Professional made to cancel yellow and brassy undertones on lightened, highlighted, or grey hair in one step. It's sulfate-free (no SLS\/SLES) and formulated at pH 4.5, combining a toning pigment deposit with a gentle cleanse instead of requiring a separate toner.\u003c\/p\u003e\u003cp\u003eSalons use it as a quick backwash-station step between colour services, and it's also built for upkeep at home between salon visits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIn-salon: apply to wet hair, leave up to 5 minutes depending on the correction needed, then rinse — wear gloves and protect skin and clothing from staining\u003c\/li\u003e\n\u003cli\u003eAt home: use 1-2 times a week for tonal maintenance; leaving it on too long can over-tone hair, so timing matters more than with a plain shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause the pigment does the neutralizing work, results depend on how yellow and how porous the hair already is — very porous or very brassy hair may need more than one wash.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"33.8oz","offer_id":37582678786212,"sku":"SGBYARJS6373","price":39.99,"currency_code":"CAD","in_stock":true},{"title":"10.1oz","offer_id":37582678851748,"sku":null,"price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Schwarzkopf_Good_Bye_Yellow_Litre_1024x_7aac3d32-8708-4530-b623-df541d5efd26.png?v=1778370884"},{"product_id":"matrix-total-results-brass-off-color-obsessed-mask","title":"Matrix - Brass Off Mask","description":"\u003cp\u003eMatrix Brass Off Mask is a blue-violet pigmented toning hair mask for brunettes that neutralizes unwanted copper and orange tones while moisturizing and helping repair lightened hair. It is the most concentrated toning step in the Matrix Brass Off line.\u003c\/p\u003e\u003cp\u003eThe rich texture stays where you put it, so it can be combed through evenly for consistent toning on highlighted, balayaged or lifted brown hair. It revives cool tones and shine between colour appointments and is suitable for colour-treated or natural hair.\u003c\/p\u003e\u003cp\u003eUse it after Brass Off Shampoo, wearing gloves: distribute evenly with a comb, leave on 5-10 minutes and rinse well. Available in 200 ml and 500 ml.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"6.8 oz (200 ml)","offer_id":37588100317348,"sku":null,"price":26.99,"currency_code":"CAD","in_stock":true},{"title":"16.9 oz (500 ml)","offer_id":51234668675319,"sku":null,"price":39.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/matrix-brass-off-mask-200ml.jpg?v=1790749355"},{"product_id":"matrix-total-results-so-silver-color-obsessed","title":"Matrix - So Silver Purple Shampoo","description":"\u003cp\u003eMatrix So Silver Purple Shampoo is a violet-pigmented shampoo for blonde, grey and white hair that neutralizes brassy warmth and dull, yellow tones as it cleanses. Matrix describes it as a professional clarifying shampoo that illuminates highlights on blondes and adds brightness to colour-treated and natural hair from grey to white.\u003c\/p\u003e\n\u003cp\u003eThe toning comes from a violet dye (CI 60730 \/ Ext. Violet 2) in a sulfate-based cleansing formula. Lather and rinse, repeating if needed; for a stronger result, Matrix recommends leaving the second lather on for 3 to 5 minutes before rinsing. Because it contains dye, Matrix advises wearing gloves and doing a skin allergy test 48 hours before each use. Follow with So Silver Purple Conditioner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor blonde, highlighted, grey and white hair\u003c\/li\u003e\n\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 10.1 oz (300 ml) and 33.8 oz (1000 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"10.1 oz (300 ml)","offer_id":37588138262692,"sku":"MTRSSCOS8055","price":21.99,"currency_code":"CAD","in_stock":false},{"title":"33.8 oz (1000 ml)","offer_id":42333802234103,"sku":"MSSS8062","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/matrix-so-silver-purple-shampoo-300ml.jpg?v=1790749296"},{"product_id":"phyto-paris-phytoagrent-shampooing-dejaunissant","title":"Phyto Paris - Phytoargent - Shampooing Dejaunissant","description":"\u003cp\u003ePhytoargent Shampooing Déjaunissant is a violet-toned toning shampoo from French haircare brand Phyto, made to correct yellow and brassy tones in grey, white, or lightened blonde hair. Its formula centers on cornflower flower extract along with walnut leaf, rhatany root, and broom extracts—plant ingredients Phyto has long used in its colour-correcting shampoos—paired with a violet pigment that neutralizes warm yellow undertones through the same colour-theory principle behind any purple shampoo.\u003c\/p\u003e\u003cp\u003eBecause it's a shampoo rather than a toner or glaze, it's used in place of a regular cleanser whenever hair needs de-yellowing, then rinsed out completely. It suits all hair lengths and anyone managing natural grey or white hair, or lightened blonde hair that tends to pull warm between colour appointments.\u003c\/p\u003e","brand":"Phyto","offers":[{"title":"8.45oz","offer_id":37593807716516,"sku":"PPPSD3065","price":25.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/phytoargent-no-yellow-shampoo-250ml.png?v=1778370852"},{"product_id":"kms-color-vitality-blonde-shampoo","title":"KMS - Color Vitality Blonde Shampoo","description":"\u003cp\u003eKMS Color Vitality Blonde Shampoo is a sulfate-free toning shampoo for blonde hair that gently cleanses while neutralizing unwanted warm tones. Violet and blue dyes (Ext. Violet 2 and HC Blue No. 12) counter brassiness, and KMS says regular use keeps blondes from becoming too warm between color appointments.\u003c\/p\u003e\n\u003cp\u003eIt is made for natural, lightened or highlighted hair that has become dry, porous and brassy. Alongside toning, the formula protects against hard water mineral build-up, which can dull and yellow light hair, restores shine and hydrates without weight. Upcycled pomegranate peel extract adds antioxidants.\u003c\/p\u003e\n\u003cp\u003ePaired with the Color Vitality Conditioner, KMS reports detangling that is up to 3 times easier than untreated hair. The scent combines red fruits, rose and cedarwood.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor: natural, lightened or highlighted blonde hair that is turning brassy\u003c\/li\u003e\n\u003cli\u003eFormulated without SLS\/SLES sulfates, mineral oils, silicones and PEGs\u003c\/li\u003e\n\u003cli\u003eUp to 91% ingredients of natural origin (ISO 16128, incl. 80% water)\u003c\/li\u003e\n\u003cli\u003eSizes: 10.1 oz (300 ml) and 25.3 oz (750 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KMS","offers":[{"title":"10.1 oz (300 ml)","offer_id":37599902400676,"sku":"5046","price":17.99,"currency_code":"CAD","in_stock":true},{"title":"25.3 oz (750 ml)","offer_id":37674850091172,"sku":"1246","price":41.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/kms-color-vitality-blonde-shampoo-300ml-main.jpg?v=1790634118"},{"product_id":"shimmer-lights-shampoo-blonde-and-silver","title":"Shimmer Lights - Blonde Purple Shampoo","description":"\u003cp\u003eShimmer Lights is a purple-pigmented, protein-enriched toning shampoo formulated to counter brassy, yellow, and warm tones in blonde, gray, silver, and white hair. Violet color pigments in the formula work while lathering to neutralize unwanted warmth, and hydrolyzed vegetable protein is included to support the hair's condition at the same time. It can be used on natural or color-treated hair, as well as lightened extensions and wigs.\u003c\/p\u003e\n\u003cp\u003eThe shampoo lathers on wet hair for an initial cleanse, and a second lather can be left on briefly for stronger toning. Because the toning effect builds with how long the product sits on the hair, leave-on time can be adjusted from a quick rinse for light upkeep to several minutes for more noticeable brightening.\u003c\/p\u003e\n\u003cp\u003eApply to wet hair, lather, and rinse. Apply a second lather; for additional brightening, leave the second lather on for 3 to 5 minutes before rinsing thoroughly.\u003c\/p\u003e","brand":"Shimmer Lights","offers":[{"title":"16oz","offer_id":37610985980068,"sku":"S7441","price":18.99,"currency_code":"CAD","in_stock":false},{"title":"8oz","offer_id":37611024449700,"sku":"S1727","price":10.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/2544848.png?v=1778370896"},{"product_id":"pureology-strength-cure-blonde-purple-conditioner","title":"Pureology - Strength Cure Blonde - Purple Conditioner","description":"\u003cp\u003ePureology Strength Cure Blonde Purple Conditioner is a creamy, violet-tinted conditioner that keeps blonde and lightened hair cool-toned while it nourishes, detangles and strengthens strands weakened by bleaching.\u003c\/p\u003e\n\u003cp\u003ePurple Orchid toning pigments counter the brassy, coppery warmth that creeps into lightened hair, while Keravis protein and astaxanthin help repair damage and reduce breakage. Hair is left smoother, shinier and easier to comb, and Pureology's Antifade Complex, with sunflower seed extract, a UV filter and vitamin E, helps protect the colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTones brassiness and conditions in one step\u003c\/li\u003e\n\u003cli\u003eNourishes, hydrates and makes detangling easier\u003c\/li\u003e\n\u003cli\u003eZeroSulfate, 100% vegan and mineral-oil-free\u003c\/li\u003e\n\u003cli\u003ePear, rose and sandalwood aromatherapy scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt follows Strength Cure Blonde Purple Shampoo. Sold in 9 oz (266 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz (266 ml)","offer_id":37619838320804,"sku":"7778","price":44.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":37619887407268,"sku":"PSCBPC7457","price":94.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/pureology-scb-co-266.jpg?v=1790746422"},{"product_id":"pureology-strength-cure-strength-purple-shampoo","title":"Pureology - Strength Cure Blonde - Purple Shampoo","description":"\u003cp\u003ePureology Strength Cure Blonde Purple Shampoo is a sulfate-free, deep purple toning shampoo that neutralizes brassy yellow and orange tones in blonde, highlighted and lightened hair while strengthening strands damaged by bleaching.\u003c\/p\u003e\n\u003cp\u003ePurple Orchid toning pigments do the colour correction, and the Strength Cure actives, Keravis protein and the antioxidant astaxanthin, work on strength and repair at the same time, so lightened hair is toned without being left rough. Pureology's Antifade Complex, with sunflower seed extract, a UV filter and vitamin E, helps protect colour and adds shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes unwanted brassy, coppery tones\u003c\/li\u003e\n\u003cli\u003eStrengthens and softens damaged, lightened hair\u003c\/li\u003e\n\u003cli\u003eZeroSulfate, 100% vegan and mineral-oil-free\u003c\/li\u003e\n\u003cli\u003eConcentrated formula\u003c\/li\u003e\n\u003cli\u003ePear, rose and sandalwood aromatherapy scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with Strength Cure Blonde Purple Conditioner. Available in 9 oz (266 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz (266 ml)","offer_id":37619882098852,"sku":"7785","price":44.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":39258371162276,"sku":"7433","price":94.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/pureology-scb-sh-266.jpg?v=1790746420"},{"product_id":"unite-blonda-daily-conditioner-color-protect-maintain","title":"Unite - Blonda Daily Conditioner","description":"\u003cp\u003eUnite Blonda Daily Conditioner is a lightweight, colour-protecting conditioner for blonde, grey and highlighted hair that can be used every wash, on toning days and non-toning days alike. It is tinted with a touch of violet but is not a toner, so it keeps light hair soft and bright without the heavy residue that can make blonde look dull.\u003c\/p\u003e\u003cp\u003eIts conditioning base pairs rice protein, which helps strengthen, with panthenol (pro-vitamin B5) for body and shine, and vitamins A, C and E (as retinyl palmitate, ascorbyl palmitate and tocopheryl acetate) to moisturize and protect. A group of amino acids and humectants such as sodium PCA and glycerin help hair hold moisture, so it detangles easily and feels smooth rather than coated.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDaily conditioner for blonde, grey and highlighted hair\u003c\/li\u003e\n\u003cli\u003eAdds weightless moisture and shine\u003c\/li\u003e\n\u003cli\u003eHelps seal and protect colour\u003c\/li\u003e\n\u003cli\u003eSafe for extensions and chemically treated hair\u003c\/li\u003e\n\u003cli\u003eParaben- and sulfate-free, vegan\u003c\/li\u003e\n\u003cli\u003eCool concord grape scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse after Blonda Daily Shampoo on regular wash days or after Blonda Toning Shampoo when you tone. Leave it on for one to three minutes, then rinse. Available in 8 oz (236 ml) and a 33.8 oz (1000 ml) salon litre.\u003c\/p\u003e","brand":"Unite","offers":[{"title":"8 oz (236 ml)","offer_id":37646910488740,"sku":"450304","price":36.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":51234801516791,"sku":"450755","price":93.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/unite-blonda-daily-conditioner-8-oz.jpg?v=1790753115"},{"product_id":"unite-blonda-shampoo-toning","title":"Unite - Blonda Toning Shampoo","description":"\u003cp\u003eUnite Blonda Toning Shampoo is an ultra-violet purple shampoo that neutralizes brassy yellow and orange tones in blonde, grey and highlighted hair in about 60 seconds. It is the weekly toning step of Unite's Blonda system, designed to leave light hair looking cooler and brighter without a long processing time.\u003c\/p\u003e\u003cp\u003eThe violet pigment does the colour correction while a coconut-derived lather cleanses and purifies. Hydrolyzed rice protein helps strengthen hair and adds shine, moisture and a little volume. Because it works in a single minute, it is easy to control: short contact keeps the result clean, and Unite notes the tone lasts through several washes, especially when you use Blonda Daily Shampoo in between.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWeekly toning shampoo for blonde, grey and highlighted hair\u003c\/li\u003e\n\u003cli\u003eReduces brassy tones in 60 seconds\u003c\/li\u003e\n\u003cli\u003eGently cleanses and protects\u003c\/li\u003e\n\u003cli\u003eSafe for extensions and colour-treated hair\u003c\/li\u003e\n\u003cli\u003eParaben-free and vegan\u003c\/li\u003e\n\u003cli\u003eCool concord grape scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse once a week, or whenever brass starts to show. Leave on no longer than one minute, rinse well and follow with Blonda Daily Conditioner or Blondafix Violet Toning Treatment. Available in 8 oz (236 ml) and a 33.8 oz (1000 ml) salon litre.\u003c\/p\u003e","brand":"Unite","offers":[{"title":"8 oz (236 ml)","offer_id":37646916550820,"sku":"0199","price":35.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":51234801549559,"sku":"450496","price":93.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/unite-blonda-toning-shampoo-8-oz.jpg?v=1790753124"},{"product_id":"matrix-color-sync-5-min-fast-toner","title":"Matrix - Color Sync - 5Min Fast Toner","description":"\u003cp\u003eColor Sync 5-Minute Fast Toner is a demi-permanent, ammonia-free gel-cream formulated for quick professional toning, pre-toning, and color correction. Mixed 1:1 with Matrix 10 Volume Cream Developer, it’s designed to process fast — a partial tone develops in about 2½ minutes, with full saturation at 5 minutes — so a colorist can adjust tone at the shampoo bowl without a long processing wait.\u003c\/p\u003e\u003cp\u003eIt can be applied to natural or previously color-treated hair, and its shades intermix with each other for custom tone results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMixed 1:1 with 10 Volume Matrix Cream Developer\u003c\/li\u003e\n\u003cli\u003eProcesses in 2-5 minutes depending on desired saturation\u003c\/li\u003e\n\u003cli\u003eDemi-permanent and ammonia-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"Anti-Brass","offer_id":37647109456036,"sku":"6323","price":13.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Matrix_5Minute_Fast_Toner.png?v=1778370685"},{"product_id":"joico-color-balance-purple-shampoo","title":"Joico - Color Balance Purple Shampoo","description":"\u003cp\u003eJoico Color Balance Purple Shampoo is a violet-pigmented toning shampoo that instantly neutralizes yellow and warm tones in blonde and grey hair while it cleanses. It is part of Joico's Color Balance collection and comes in the current white-and-violet SmartRelease bottle.\u003c\/p\u003e \u003cp\u003eThe violet pigments attach directly to the hair to cancel out yellow, and Joico says a single use keeps working through up to 12 washes. Green tea extract and UV absorbers help protect against fading and tonal change, and SmartRelease Technology, Joico's liposome delivery system, keeps releasing rosehip oil, arginine and keratin to help repair and strengthen hair that has been lightened.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eNeutralizes yellow and warm tones in blonde, lightened and grey hair\u003c\/li\u003e\n\u003cli\u003eResults last through 12 washes\u003c\/li\u003e\n\u003cli\u003eBoosts shine and smoothness and controls static\u003c\/li\u003e\n\u003cli\u003eOver 2X stronger hair against combing breakage when used with Color Balance Purple Conditioner\u003c\/li\u003e\n\u003cli\u003eParaben-free and certified PETA Global Animal Test-Free\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eUse it two to three times a week in place of your regular shampoo, leaving it on for 1 to 3 minutes. Available in 10.1 oz (300 ml) and a 33.8 oz (1000 ml) salon size.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"33.8 oz (1000 ml)","offer_id":39756307955876,"sku":"2658","price":45.99,"currency_code":"CAD","in_stock":true},{"title":"10.1 oz (300 ml)","offer_id":51237148557559,"sku":null,"price":20.49,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/joico-color-balance-purple-shampoo-300ml.jpg?v=1790804593"},{"product_id":"joico-blonde-life-brightening-masque","title":"Joico - Blonde Life Brightening Masque","description":"\u003cp\u003eJoico Blonde Life Brightening Masque is a quick-rinse treatment that intensely hydrates, detoxes and brightens blonde and lightened hair in 3 to 5 minutes. It neutralizes chlorine and removes trace minerals that lead to dullness and yellowing, then leaves hair soft, polished and shiny without feeling heavy or greasy.\u003c\/p\u003e\u003cp\u003eTamanu oil and monoi oil (coconut oil with Tahitian gardenia) restore softness and shine, arginine helps strengthen hair bonds, and Joico's SmartRelease technology delivers rosehip oil, arginine and keratin to help repair and protect hair from daily styling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSize: 5.1 oz (150 ml)\u003c\/li\u003e\n\u003cli\u003eUse 1 to 2 times a week in place of conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"5.1 oz (150 ml)","offer_id":39756328534180,"sku":"2412","price":27.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/joico-bl-masque-150.jpg?v=1790804415"},{"product_id":"milkshake-silver-shine-shampoo","title":"Milkshake - Silver Shine Shampoo","description":"\u003cp\u003emilk_shake Silver Shine Shampoo is a purple toning shampoo that uses violet pigments to neutralize unwanted yellow and brassy tones in grey, white and blonde hair, natural or colour-treated. It cleanses while toning, and the longer it's left on, the stronger the toning effect.\u003c\/p\u003e\u003cp\u003eMilk proteins condition and strengthen, organic berry extracts (blackberry, raspberry, blueberry and strawberry) support overall hair health and give a light fruity scent, and Integrity 41® helps protect colour from fading. milk_shake recommends using it about once a week and alternating with another shampoo once you reach the tone you want.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor: grey, white and blonde hair\u003c\/li\u003e\n\u003cli\u003eUse: about once a week\u003c\/li\u003e\n\u003cli\u003eSizes: 10.1 oz (300 ml) and 33.8 oz (1000 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milkshake","offers":[{"title":"10.1 oz (300 ml)","offer_id":39770727841956,"sku":"MSSS1892","price":25.2,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":39770727874724,"sku":"1915","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/milkshake-silver-shine-shampoo-300ml-main.jpg?v=1790626473"},{"product_id":"milkshake-silvershine-conditioner","title":"Milkshake - Silver Shine Conditioner","description":"\u003cp\u003emilk_shake Silver Shine Conditioner is a purple toning conditioner that uses violet pigments to mute brassiness in light blonde, grey and white hair while deeply conditioning and detangling. It's designed to follow Silver Shine Shampoo for a stronger toning result.\u003c\/p\u003e\u003cp\u003eMilk proteins restore and strengthen, organic berry extracts add antioxidant support and a light fruity fragrance, and Integrity 41® helps protect colour from fading. Leave it on clean, damp hair for 2 to 5 minutes, then rinse thoroughly.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor: grey, white and light blonde hair\u003c\/li\u003e\n\u003cli\u003eLeave-on time: 2 to 5 minutes\u003c\/li\u003e\n\u003cli\u003eSize: 8.4 oz (250 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Milkshake","offers":[{"title":"8.4 oz (250 ml)","offer_id":39771277066404,"sku":"MSC6544","price":28.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/milkshake-silver-shine-conditioner-250ml-main.jpg?v=1790626517"},{"product_id":"paul-mitchell-platinum-blonde-toning-spray","title":"Paul Mitchell - Platinum Blonde - Toning Spray","description":"\u003cp\u003ePaul Mitchell Platinum Blonde Toning Spray is a leave-in violet-toning mist formulated to counteract brassy, yellow undertones in blonde, gray, or white hair, a no-rinse styling spray rather than a wash-out toner. Violet-tinted pigments neutralize warmth on contact while panthenol and conditioning agents add softness and shine without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, quick-drying formula is meant to be sprayed onto clean, damp hair after shampooing and left in rather than rinsed out, so it works as a between-wash color-maintenance step for natural platinum blondes, colored or highlighted blondes, and gray or white hair that tends to yellow.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use.\u003c\/li\u003e\n\u003cli\u003eSpray onto clean, damp hair and comb through evenly.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eUse daily or a few times a week, depending on how quickly brassiness returns.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Paul Mitchell","offers":[{"title":"5.1oz","offer_id":40386282684580,"sku":"PMPBTS9204","price":22.79,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/8ac55b05-5374-4ff4-989f-ce1e293d00a5.jpg?v=1778370478"},{"product_id":"paul-mitchell-forever-blonde-dramatic-repair","title":"Paul Mitchell - Forever Blonde - Leave-In Treatment Spray","description":"\u003cp\u003eForever Blonde Leave-In Treatment Spray is a no-rinse conditioning spray from Paul Mitchell formulated for bleached and lightened blonde hair. It uses a vegan KerActive protein complex along with safflower oleosomes and macadamia seed oil to help replenish strands and seal the cuticle after chemical lightening. Shake before use, spray liberally through towel-dried or dry hair, and comb through to detangle; it's designed to be used after shampooing and conditioning with the Forever Blonde system rather than as a stand-alone rinse-out mask.\u003c\/p\u003e\u003cp\u003eThe formula is color-safe, paraben-free, vegan and made without gluten, and is intended for people with lightened or highlighted hair who want added slip, shine and strength between salon visits.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"5.1oz","offer_id":42714405863671,"sku":"PMFBDR9366","price":22.79,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Paul_Mitchell_-_Forever_Blonde_-_Dramatic_Repair.jpg?v=1778370477"},{"product_id":"colorlast-purple-shampoo","title":"Biolage - Color Last Purple Shampoo","description":"\u003cp\u003eBiolage Color Last Purple Shampoo is a low-pH, violet-pigmented shampoo for blonde, highlighted and lightened hair that neutralizes brassy and warm yellow tones while it cleanses. Micro-dosed violet pigment sits opposite yellow on the colour wheel, so each wash cools and brightens blonde and enhances its dimension between salon visits.\u003c\/p\u003e\u003cp\u003eUnlike some toning shampoos that leave hair rough, this one also conditions: the formula includes soybean oil, a fig fruit and leaf extract, and conditioning polymers, and Biolage says it keeps blonde hair healthy and conditioned until the next appointment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes brass and unwanted warm tones on lightened hair\u003c\/li\u003e\n\u003cli\u003eLow pH to cleanse without stripping color\u003c\/li\u003e\n\u003cli\u003eLeave on 3 to 5 minutes, then follow with Color Last Conditioner\u003c\/li\u003e\n\u003cli\u003eVegan, paraben-free and mineral-oil-free; Leaping Bunny approved\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBiolage recommends it as a weekly step rather than an every-wash shampoo. If too much tone is deposited, the brand says it washes out in about three shampoos. The cleanser contains sodium laureth sulfate and sodium lauryl sulfate. Available in 13.5 oz (400 ml) and 33.8 oz (1000 ml).\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"33.8 oz (1000 ml)","offer_id":43647341035767,"sku":"COLORLAST-PURPLE-SHAMPOO-338OZ","price":42.99,"currency_code":"CAD","in_stock":true},{"title":"13.5 oz (400 ml)","offer_id":43647341068535,"sku":"MBCPS7146","price":28.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/clp400_main.jpg?v=1790748920"},{"product_id":"american-crew-gray-shampoo","title":"American Crew - Gray Shampoo","description":"\u003cp\u003eAmerican Crew Gray Shampoo is a toning shampoo formulated for men with gray or graying hair, designed to counteract the yellow, brassy cast that can build up from hard water minerals, environmental pollutants, and product residue. Violet and blue toning pigments (Basic Blue 7 and Basic Violet 14) work on a color-wheel principle, depositing a small amount of cool-toned pigment to offset yellow discoloration, while hydrolyzed milk protein helps condition hair that can otherwise feel dry or coarse as it grays.\u003c\/p\u003e\u003cp\u003ePart of American Crew's men's grooming range, it's designed to be worked in like a regular shampoo rather than used as a separate toning treatment. To use, wet hair thoroughly, massage a small amount into hair and scalp, and rinse well; repeat if a stronger toning effect is wanted.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"8.4oz","offer_id":40253945249956,"sku":"AC6306","price":13.67,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/monplatinshade_10.png?v=1778370489"},{"product_id":"paul-mitchell-forever-blonde-conditioner-1","title":"Paul Mitchell - Forever Blonde Conditioner","description":"\u003cp\u003eForever Blonde Conditioner is a rinse-out conditioner made for bleached, highlighted and otherwise chemically lightened hair. Lightening processing raises the hair cuticle and strips out moisture, which is why lightened hair often feels rough, tangles easily and reads brassy under indoor lighting.\u003c\/p\u003e\u003cp\u003eThe formula pairs keratin protein with safflower oleosomes and macadamia seed oil to smooth the cuticle and add slip, plus a violet pigment (Ext. Violet 2) that sits on the hair and helps counteract yellow, brassy undertones between color appointments. It's applied after shampooing, worked through mid-lengths and ends, then rinsed out — it is not a leave-in treatment; Paul Mitchell sells a separate Forever Blonde Leave-In Treatment Spray for that step.\u003c\/p\u003e\u003cp\u003eIt's formulated without parabens or gluten, and like the rest of the Forever Blonde line, it's built specifically for the demands of color-treated and lightened hair rather than as an everyday conditioner for all hair types.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"6.8oz","offer_id":42182550520055,"sku":"PMFBC9181","price":16.93,"currency_code":"CAD","in_stock":true},{"title":"10.14oz","offer_id":50077758259447,"sku":"PMFBC9227","price":23.99,"currency_code":"CAD","in_stock":true},{"title":"33.8oz","offer_id":50077774348535,"sku":"PMFBC9198","price":42.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Screenshot_2025-09-11_140319.png?v=1778370307"},{"product_id":"redken-color-extend-blondage-express-anti-brass","title":"Redken - Blondage Express Anti-Brass Mask","description":"\u003cp\u003eRedken Blondage Express Anti-Brass Mask (formerly Color Extend Blondage Express Anti-Brass Mask) is an ultra-pigmented purple hair mask and deep conditioner that neutralizes yellow and brassy tones in blonde hair in as little as 5 minutes.\u003c\/p\u003e\u003cp\u003eIts powerful violet toning formula colour-corrects even very brassy blondes for a cooler, brighter result. You choose the strength by timing: about 5 minutes for subtle neutralization, up to 10 minutes for maximum effect. Arginine, glutamic acid, serine and a hydrolyzed wheat protein are included in the conditioning base.\u003c\/p\u003e\u003cp\u003eApply after Blondage Shampoo to towel-dried hair, wearing gloves and avoiding the scalp. 8.5 oz (250 ml).\u003c\/p\u003e","brand":"Redken","offers":[{"title":"8.5 oz (250 ml)","offer_id":42187295031543,"sku":"RDEA3061","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/bl-mask-250.jpg?v=1790798054"},{"product_id":"devacurl-no-poo-blue","title":"DevaCurl - No-Poo Blue","description":"\u003cp\u003eNo-Poo Blue is a non-lathering toning cleanser from DevaCurl made for color-treated curly hair that's prone to brassiness. Instead of foaming like a traditional shampoo, it works more like a conditioner-cleanser hybrid: a violet-blue pigment in the formula helps counteract warm, brassy tones while cleansing the scalp and curls.\u003c\/p\u003e\n\u003cp\u003eThe formula skips sulfates (no SLS or SLES) and silicones, relying instead on conditioning agents like behentrimonium chloride, cetrimonium chloride, and stearalkonium chloride along with fatty alcohols, glycerin, and panthenol to cleanse gently without stripping curls. DevaCurl markets the line as vegan, cruelty-free, and paraben-free.\u003c\/p\u003e\n\u003cp\u003eBecause it doesn't produce a traditional lather, it can take some adjustment if you're used to foamy shampoo. And since the pigment is designed to tone down warmth, using it more often than recommended on very light or gray curls could shift color further than intended, so it's worth testing sparingly at first.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDistribute evenly through wet curls and scrub into the scalp with fingertips\u003c\/li\u003e\n\u003cli\u003eLeave in 2-3 minutes for maximum toning\u003c\/li\u003e\n\u003cli\u003eScrub out while rinsing thoroughly\u003c\/li\u003e\n\u003cli\u003eFollow with a rinse-out conditioner\u003c\/li\u003e\n\u003cli\u003eUse every 2-3 washes, alternating with a regular cleanser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DevaCurl","offers":[{"title":"12oz","offer_id":42191343223031,"sku":"DCNPB6886","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign-2021-12-28T133422.036.png?v=1778370286"},{"product_id":"its-a-10-5-minute-hair-repair-for-blondes","title":"It's a 10 - 5 Minute Hair Repair For Blondes","description":"\u003cp\u003eIt's a 10 - 5 Minute Hair Repair For Blondes is a rinse-out, in-shower treatment mask formulated with magnolia bark, flower and leaf extracts and a UV filter (benzophenone-4), made for blondes and anyone with light-to-medium colored or highlighted hair. Unlike an overnight mask, it's designed to work in five minutes as part of a normal shower routine.\u003c\/p\u003e\u003cp\u003eThe formula targets brassiness, dullness, and dryness common to lightened hair, aiming to add shine, silkiness, and protection against heat and UV exposure. It is applied after shampooing, left on briefly, then rinsed out completely — it is not a leave-in product.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to damp hair from roots to ends after shampooing\u003c\/li\u003e\n\u003cli\u003eComb through to distribute evenly\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 minutes (longer with heat for a deeper treatment)\u003c\/li\u003e\n\u003cli\u003eRinse out completely\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"It's a 10","offers":[{"title":"5oz","offer_id":42212535861495,"sku":"ITFB0587","price":26.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign-2021-12-28T122113.974.png?v=1778370272"},{"product_id":"revlon-equave-instant-beauty-blonde-detangling-conditioner","title":"Revlon - Equave Instant Beauty - Blonde Detangling Conditioner","description":"\u003cp\u003eRevlon Professional Equave Instant Beauty Blonde Detangling Conditioner is a bi-phase, no-rinse leave-in built for blonde, bleached, highlighted, or gray hair, pairing a silicone-rich smoothing phase with violet and blue toning pigments (Basic Violet 2, Disperse Blue 377) that counteract brassy, yellow undertones as it detangles. Shaking the bottle before each use fuses the two phases together — what Revlon calls its Kinetic Technology — activating the conditioning and toning action at the same time.\u003c\/p\u003e\u003cp\u003eApplied to damp or dry hair and combed through without rinsing, it's meant to leave hair silkier and easier to manage while giving lightened hair a cooler cast between salon glossing appointments. It is sulfate- and paraben-free, but it is not silicone-free — cyclopentasiloxane, dimethicone, and several related silicones make up a significant part of the formula. Because the toning pigments are wet on application, keep treated hair away from light-colored fabric until it's dry.\u003c\/p\u003e","brand":"Revlon","offers":[{"title":"6.7oz","offer_id":42212616601847,"sku":"REBD6335","price":16.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitled_design_-_2021-12-28T115935.030.png?v=1778370267"},{"product_id":"kms-color-vitality-blonde-conditioner","title":"KMS - Color Vitality Blonde Conditioner","description":"\u003cp\u003eDesigned to enhance cool tones, KMS Color Vitality Blonde Conditioner is a toning rinse-out conditioner for blonde hair that also detangles and hydrates. A blend of dyes (including Ext. Violet 2 and HC Blue No. 12) helps keep blonde from turning warm between color appointments with regular use.\u003c\/p\u003e\n\u003cp\u003eThe conditioner is intended for natural, lightened or highlighted hair that has become dry, porous and brassy. It conditions without weight, increases shine and, according to KMS, makes detangling up to 4 times easier compared with untreated hair. The base is short and simple: cetearyl alcohol, cetrimonium chloride, glycerin, panthenol and a conditioning guar, with upcycled pomegranate peel extract for antioxidants.\u003c\/p\u003e\n\u003cp\u003eLeave it on for 2 minutes after shampooing, then rinse. It pairs with the Color Vitality Blonde Shampoo and shares its red fruit, rose and cedarwood fragrance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor: natural, lightened or highlighted blonde hair prone to brassiness\u003c\/li\u003e\n\u003cli\u003eFormulated without mineral oils, silicones and PEGs\u003c\/li\u003e\n\u003cli\u003eUp to 98% ingredients of natural origin (ISO 16128, incl. 91% water)\u003c\/li\u003e\n\u003cli\u003eSizes: 8.5 oz (250 ml) and 25.3 oz (750 ml)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KMS","offers":[{"title":"8.5 oz (250 ml)","offer_id":42307600875767,"sku":"KCVC1307","price":27.99,"currency_code":"CAD","in_stock":true},{"title":"25.3 oz (750 ml)","offer_id":42307684827383,"sku":"KCVC0162","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/kms-color-vitality-blonde-conditioner-250ml-main.jpg?v=1790634121"},{"product_id":"matrix-total-results-brass-off-shampoo","title":"Matrix - Brass Off Shampoo","description":"\u003cp\u003eMatrix Total Results Brass Off Shampoo is a violet-pigmented, color-depositing shampoo for brunette and highlighted brown hair that's starting to look brassy or orange. The blue-violet pigment sits opposite orange on the color wheel, so it cancels warm undertones as you cleanse, while soybean oil in the formula helps offset some of the drying effect that pigmented, sulfate-based shampoos can have.\u003c\/p\u003e\u003cp\u003eIt's a sulfate-based cleanser rather than a gentle co-wash, so it lathers like a standard shampoo, and it's meant to sit on wet hair for a few minutes before rinsing, similar to other blue- or purple-toning shampoos for color-treated hair.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"33.8oz","offer_id":42336984826103,"sku":null,"price":39.99,"currency_code":"CAD","in_stock":true},{"title":"10.1oz","offer_id":43355915485431,"sku":null,"price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_dc2212eb-94f3-40b6-a18d-2940b40ecd69.jpg?v=1780603899"},{"product_id":"matrix-total-results-dark-envy-color-obsessed-shampoo","title":"Matrix - Dark Envy Green Shampoo","description":"\u003cp\u003eDark Envy Green Shampoo is a color-depositing toning shampoo from Matrix's Total Results line, formulated to neutralize red and brassy undertones in virgin or color-treated black-to-dark-brown hair (levels 1-4) using green pigment. It cleanses gently while leaving a cooler, glossier finish on dark hair.\u003c\/p\u003e\u003cp\u003eBecause it deposits color, it isn't meant for grey, white, or lightened hair — using it there can leave a greenish tint. Gloves are recommended during use, and the lather should be kept off the scalp and skin since the green dye can stain.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWearing gloves, apply to wet hair, lather, and leave on for 3-5 minutes for full toning effect\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFollow with Dark Envy Conditioner or the Red Neutralization Hair Mask\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"10.1oz","offer_id":42337038237943,"sku":null,"price":22.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/IMG-0300.jpg?v=1780436501"},{"product_id":"matrix-total-results-unbreak-my-blonde-leave-in","title":"Matrix - Unbreak My Blonde Leave In","description":"\u003cp\u003eMatrix Total Results Unbreak My Blonde Reviving Leave-In Treatment is a no-rinse treatment for bleached, lightened, or heavily highlighted hair, meant to be used as the final step after the matching Unbreak My Blonde shampoo and conditioner. Citric acid in the formula is included for added softness and shine on hair that's already gone through chemical processing.\u003c\/p\u003e\u003cp\u003eBecause it's a leave-in, it stays on the hair after application rather than being rinsed out — it's applied to damp hair and styled over.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeave-in treatment, last step of the Unbreak My Blonde system\u003c\/li\u003e\n\u003cli\u003eFor chemically damaged, bleached, or heavily lightened hair\u003c\/li\u003e\n\u003cli\u003eContains amodimethicone, a conditioning silicone\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matrix","offers":[{"title":"5.1oz","offer_id":42337077625079,"sku":"MULT5917","price":20.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/matrix-total-results-unbreak-my-blonde-citric-acid-5-1oz-600.jpg?v=1778370324"},{"product_id":"biotop-19-pro-silver-shampoo","title":"Biotop - 19 Pro Silver Shampoo","description":"\u003cp\u003eBiotop Professional 19 Pro Silver Shampoo is a violet-pigmented purple shampoo that neutralizes yellow and brassy tones in platinum, blonde, silver, white and grey hair. It cleanses gently while leaving hair softer, shinier and cooler in tone.\u003c\/p\u003e\n\u003cp\u003eThe violet pigment (CI 60730) sits opposite yellow on the colour wheel, so it cancels out the unwanted warmth that builds up in light hair between toning services. Glycerin, vitamin E and calendula extract help keep the hair and scalp hydrated, and conditioning polymers reduce frizz and make hair easier to comb after washing.\u003c\/p\u003e\n\u003cp\u003eBiotop describes the formula as colour-safe, vegan and free of SLS, SLES, parabens and sodium chloride, and cruelty-free. It works on natural grey and white hair as well as on highlighted or bleached blonde.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes brassy and yellow tones\u003c\/li\u003e\n\u003cli\u003eAdds shine and softness\u003c\/li\u003e\n\u003cli\u003eHydrates hair and scalp\u003c\/li\u003e\n\u003cli\u003eHelps control frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLather 2 to 3 pumps into wet hair, leave for 1 to 2 minutes and rinse thoroughly. For a subtler effect or very porous hair, dilute it with water or shorten the time. Sold in 330 ml, 500 ml and 1 litre sizes.\u003c\/p\u003e","brand":"Biotop","offers":[{"title":"11.15 oz (330 ml)","offer_id":42765131219191,"sku":null,"price":38.99,"currency_code":"CAD","in_stock":false},{"title":"16.9 oz (500 ml)","offer_id":42765131251959,"sku":null,"price":44.99,"currency_code":"CAD","in_stock":true},{"title":"33.8 oz (1000 ml)","offer_id":51235048423671,"sku":null,"price":69.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/biotop-19-pro-silver-shampoo-500ml.jpg?v=1790756161"}],"url":"https:\/\/smoothandcharming.com\/collections\/concern-blonde-brassiness.oembed","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}