{"title":"As I Am","description":null,"products":[{"product_id":"as-i-am-long-and-luxe-curl-enhancing-smoothie","title":"As I Am Long and Luxe Curl Enhancing Smoothie","description":"\u003cp\u003eAs I Am Long and Luxe Curl Enhancing Smoothie is a leave-in curl-defining cream built around aloe vera juice, pomegranate and passion fruit juices, shea and cocoa butters, and biotin, made for coily and curly hair that needs moisture and definition without a heavy, greasy finish. It's designed to smooth the hair cuticle for high-definition twists and twist-outs, leaving curls soft and shiny rather than stiff or crunchy.\u003c\/p\u003e\n\u003cp\u003eThe formula is free of sulfates, parabens, phthalates, petrolatum, mineral oil, and gluten, and is vegan and cruelty-free (PETA-certified).\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetangles and smooths as it defines curls\u003c\/li\u003e\n\u003cli\u003eShea and cocoa butter add slip and moisture\u003c\/li\u003e\n\u003cli\u003eBiotin included for hair conditioning benefit\u003c\/li\u003e\n\u003cli\u003eNo parabens, sulfates, phthalates, mineral oil, or gluten\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"16oz","offer_id":40384961282212,"sku":"AI5088","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign_72_2e26cb28-8a1e-4fc0-a2c4-1fd3cd31aaed.png?v=1778370492"},{"product_id":"as-i-am-long-and-luxe-strengthening-shampoo","title":"As I Am Long and Luxe Strengthening Shampoo","description":"\u003cp\u003eLong and Luxe Strengthening Shampoo is a sulfate-free cleansing shampoo from As I Am formulated to clean hair and scalp while reinforcing strand strength, using hydrolyzed lupine protein and biotin rather than harsher sulfate surfactants. It's built for curly, coily, and kinky hair types, including color-treated and chemically relaxed hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula intended to cleanse without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eHydrolyzed lupine protein and biotin support strand strength\u003c\/li\u003e\n\u003cli\u003ePomegranate and passionfruit juice, aloe vera leaf juice for added moisture during cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e Work into wet hair and scalp, massage for about five minutes, then rinse thoroughly. Repeat if hair needs a second cleanse.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"101oz","offer_id":40384981172388,"sku":"AI5019","price":17.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign_73_3d22fc0a-fd2c-4db1-82ca-bcacdd5edd1f.png?v=1778370491"},{"product_id":"as-i-am-jamaican-black-castor-oil-conditioner","title":"As I Am - Jamaican Black Castor Oil Conditioner","description":"\u003cp\u003eJamaican Black Castor Oil Conditioner is a rinse-out conditioner from As I Am built around castor seed oil, vitamin C and E, and a ceramide, meant to detangle and strengthen hair fibers while cleansing the scalp without stripping moisture. It works across hair textures, including straight, wavy, curly, and coily hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJamaican Black Castor Oil (Ricinus Communis Seed Oil) as the core conditioning ingredient\u003c\/li\u003e\n\u003cli\u003eVitamin C (ascorbic acid) and vitamin E (tocopherol) plus a ceramide for fiber support\u003c\/li\u003e\n\u003cli\u003eCetyl and cetearyl alcohols for slip and detangling, not drying alcohols\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e Apply evenly through hair, leave on for 15–20 minutes, detangle gently, then rinse. For a deeper treatment, cover with a plastic cap for the same 15–20 minutes before rinsing.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"12oz","offer_id":40384936640676,"sku":"AI0129","price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign_74_4d12c5ee-cb5c-44a6-bb71-64b97f2b1fed.png?v=1778370490"},{"product_id":"as-i-am-jamaican-black-castor-oil-leave-in-conditioner-8oz","title":"As I Am Jamaican Black Castor Oil Leave-In Conditioner (8oz)","description":"\u003cp\u003eAs I Am Jamaican Black Castor Oil Leave-In Conditioner is a rinse-free, pre-styling detangler made with castor seed oil and linseed (flaxseed) extract, formulated for curly and coily hair (textures 1 through 4), including color-treated or chemically relaxed hair. It's designed to be applied to soaking-wet hair to ease wet combing and cut down on breakage before layering on a styling cream, rather than used as a standalone daily conditioner.\u003c\/p\u003e\u003cp\u003eThe formula also includes glycerin, betaine, and vitamin C and E (ascorbic acid and tocopherol) for added slip and moisture, and is vegan, cruelty-free, and free of parabens, sulfates, phthalates, and silicones.\u003c\/p\u003e\u003cp\u003eFor best results, apply generously to clean, very wet hair, distribute from root to tip, comb through, then follow with the As I Am JBCO Smoothie or Curling Crème to avoid flaking.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"8oz","offer_id":40384945062052,"sku":"AI0105","price":18.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/Untitleddesign_81.png?v=1778370484"},{"product_id":"as-i-am-jamaican-black-castor-oil-shampoo","title":"As I Am - Jamaican Black Castor Oil Shampoo","description":"\u003cul\u003e\n\u003cli\u003eJamaican Black Castor Oil with Vitamin C\u0026amp;E.\u003c\/li\u003e\n\u003cli\u003eThis creamy rich texture comes from a special formula infused with fiber strengthening ceramides and Jamaican Black Castor Oil using nano-technology.\u003c\/li\u003e\n\u003cli\u003eThis special blend will repair and restore hair and scalp health by detangling and strengthening hair fibers and cleansing the scalp without stripping moisture.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"12oz","offer_id":50891647025399,"sku":null,"price":21.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_92aed3e9-dbc2-4097-8ecd-1f9108958a4a.jpg?v=1782438397"},{"product_id":"as-i-am-dry-itchy-scalp-care-oil-treatment","title":"As I Am - Dry \u0026 Itchy Scalp Care Oil Treatment","description":"\u003cp\u003eLightweight scalp oil that helps relieve itching and flaking associated with dandruff. Powered by 1.8% salicylic acid with olive, tea tree, and peppermint oils to soothe and moisturize the scalp.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHelps relieve scalp itch, flaking \u0026amp; irritation\u003c\/li\u003e\n\u003cli\u003eNourishes dry scalp and adds lasting moisture\u003c\/li\u003e\n\u003cli\u003eOlive \u0026amp; tea tree oils soothe; peppermint refreshes\u003c\/li\u003e\n\u003cli\u003ePrecision tip allows targeted, mess-free application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShake well. Using the precision tip, apply directly to the scalp—focusing on dry or itchy areas. Gently massage and do not rinse. Use as needed between washes.\u003c\/p\u003e\n\u003ch2\u003eFree From\u003c\/h2\u003e\n\u003cp\u003eParabens, Sulfates, Silicones, Phthalates\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"4oz","offer_id":50891647222007,"sku":null,"price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_b901163f-db3b-46fe-8439-e32acdce9521.jpg?v=1782438398"},{"product_id":"as-i-am-dry-itchy-scalp-care-shampoo","title":"As I Am - Dry \u0026 Itchy Scalp Care Shampoo","description":"\u003cp\u003eAnti-dandruff shampoo with 1% zinc pyrithione plus olive, tea tree, peppermint oils and menthol to help relieve scalp itch and flaking while gently cleansing and moisturizing curls.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eActive 1% Zinc Pyrithione helps control dandruff \u0026amp; seborrheic dermatitis\u003c\/li\u003e\n\u003cli\u003eSoothes dry, itchy scalp with olive oil, tea tree oil, peppermint \u0026amp; menthol\u003c\/li\u003e\n\u003cli\u003eGently removes buildup; hydrates for refreshed, manageable curls \u0026amp; coils\u003c\/li\u003e\n\u003cli\u003eSulfate-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShake well. Apply to wet hair and massage onto scalp. Rinse and repeat. For best results, use at least twice weekly or as directed by a doctor. Follow with conditioner.\u003c\/p\u003e\n\u003ch2\u003eFree From\u003c\/h2\u003e\n\u003cp\u003eSulfates, Parabens, Phthalates\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"12oz","offer_id":50891647353079,"sku":null,"price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_c29e4072-cafd-4a87-9470-383d5d9cbeba.jpg?v=1782438399"},{"product_id":"as-i-am-dry-itchy-scalp-care-conditioner","title":"As I Am - Dry \u0026 Itchy Scalp Care Conditioner","description":"\u003cul\u003e\n\u003cli\u003eFights Dry \u0026amp; Itchy scalp\u003c\/li\u003e\n\u003cli\u003eFights Dandruff\u003c\/li\u003e\n\u003cli\u003eMoisturizes and Promotes Shine\u003c\/li\u003e\n\u003cli\u003eStrengthens and Repairs Hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"12oz","offer_id":50891647451383,"sku":null,"price":21.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_987a8e4e-d895-4321-9ca7-54aac98c58c1.jpg?v=1782438395"},{"product_id":"as-i-am-classic-curling-jelly","title":"As I Am - Curl Color Temporary Color Gel","description":"\u003cp\u003eAs I Am Curl Color is a temporary, wash-out color gel for curly and coily hair (Type 2 through 4) that deposits vivid pigment without bleach or lightener, holding through about one shampoo.\u003c\/p\u003e\n\u003cp\u003eThe gel is built around Jamaican Black Castor Oil and ceramides to add moisture and slip while the color sets, and it's formulated without silicone, ammonia, parabens, or phthalates. Because it's a surface pigment rather than a permanent dye, it works as a way to try a bold color on curls without the commitment or damage of bleaching first.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eMedium hold; color washes out after about one shampoo\u003c\/li\u003e\n\u003cli\u003eNo bleach or lightener needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBest applied to damp, sectioned hair and dried fully with a diffuser or hooded dryer before it touches fabric, since the pigment can transfer while hair is still wet.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"8oz","offer_id":50915475554551,"sku":null,"price":22.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/rn-image_picker_lib_temp_1d5b0a6a-f8cc-49c3-b195-c5ad62c82eb1.png?v=1783186850"},{"product_id":"as-i-am-jamaican-black-castor-oil-cowash","title":"As I Am - Jamaican Black Castor Oil CoWash","description":"\u003cp\u003eAs I Am Jamaican Black Castor Oil CoWash is a cleansing conditioner made for curly, coily, and textured hair, formulated to clean the hair and scalp without the sulfate detergents used in traditional shampoo. It combines Jamaican black castor oil with vitamin C and vitamin E, along with conditioning agents such as cetearyl alcohol and behentrimonium chloride, so it cleanses, conditions, and detangles in one step. As I Am positions it for use across hair types and porosities, including color-treated or chemically relaxed hair.\u003c\/p\u003e\n\u003cp\u003eBecause it is a co-wash rather than a shampoo, it is worked through the hair and rinsed out without needing to lather, and is typically followed by a leave-in or styling product rather than a separate rinse-out conditioner.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"16oz","offer_id":50915549479159,"sku":null,"price":22.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/rn-image_picker_lib_temp_a12ad878-3f97-4710-9d88-aa6d29093d0e.png?v=1783186831"}],"url":"https:\/\/smoothandcharming.com\/collections\/as-i-am.oembed","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}