{"title":"African Pride","description":null,"products":[{"product_id":"african-pride-black-castor-miracle-braid-loc-twist-gel","title":"African Pride - Black Castor Miracle Braid Loc \u0026 Twist Gel","description":"\u003cp\u003eAfrican Pride Black Castor Miracle Braid, Loc \u0026amp; Twist Gel is a styling gel positioned for braiding, locing, and twisting, built around black castor oil and coconut oil. It's meant to smooth hair down during the styling process and hold the finished style in place, drying to a non-flaking, non-stiff finish. The 'miracle' in the name is African Pride's own product branding, not an independently verified claim, so it's treated here as a name only, not a performance guarantee.\u003c\/p\u003e\u003cp\u003eApply to damp or dry hair at the roots and along the hairline before braiding, twisting, or retwisting, then let the style dry fully — air-dried or under a hooded dryer — before separating strands. It can also be used along the edges\/hairline as part of the braiding process, though it isn't marketed by African Pride as a dedicated edge-control product on its own.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack castor oil and coconut oil in the formula\u003c\/li\u003e\n\u003cli\u003eMade for braids, locs, twists, and cornrows\u003c\/li\u003e\n\u003cli\u003eDries clear without flaking\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"8 oz","offer_id":50872351752439,"sku":null,"price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_865b73a0-44c7-4bfe-b24c-54e8a85aed9b.jpg?v=1781815269"},{"product_id":"african-pride-moisture-miracle-shea-butter-flaxseed-oil-curling-cream","title":"African Pride - Moisture Miracle Shea Butter \u0026 Flaxseed Oil Curling Cream","description":"\u003cp\u003eMoisture Miracle Curling Cream is a leave-in styling cream for curly and coily hair, built around shea butter and flaxseed oil to add moisture and hold without the crunch of a gel. It's formulated for textured hair types looking to define curl clumps for wash-and-gos, twist-outs, and braid-outs, and the brand markets it as free of parabens, sulfates, mineral oil, and petrolatum.\u003c\/p\u003e\u003cp\u003eShea butter is the moisturizing base, while flaxseed oil (known in the natural-hair community for its mild, gel-like hold when heated or cooked into products) contributes to shine and light hold; the cream also includes grape seed oil and coconut oil lower in the ingredient list, along with cetearyl alcohol and other conditioning agents to give it slip for detangling. It's a cream rather than a gel, so the hold is soft and flexible rather than stiff — buyers wanting maximum frizz control for humid climates may still want to layer a gel on top.\u003c\/p\u003e\u003cp\u003eTo use, apply to clean, damp or wet hair in sections, working from roots to ends, then rake, finger-coil, twist, or braid to define the curl pattern before air-drying or diffusing.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":50891646435575,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_ac08af83-e5c9-48c9-ada8-642e535acc38.jpg?v=1782438386"},{"product_id":"african-pride-aloe-coconut-water-smooth-edge-glaze","title":"African Pride - Aloe \u0026 Coconut Water Smooth Edge Glaze","description":"\u003cp\u003eAfrican Pride's Aloe \u0026amp; Coconut Water Smooth Edge Glaze is a wax-based edge control product made to smooth and hold hairline edges and baby hairs without the stiff, flaking finish some traditional edge gels leave behind. The brand describes it as a premium wax blended with aloe and coconut, positioned to nourish and protect the hairline from breakage while it holds hair in place, drying down to a smooth, tack-free finish rather than a hard, crunchy cast.\u003c\/p\u003e\u003cp\u003eIt's applied directly to the hairline and worked in with the fingers, then shaped with a brush or comb, so it fits into the same styling step as a gel even though the formula itself is wax-based rather than a clear gel. That makes it suited to everyday edge styling, buns, ponytails, and other pulled-back looks where hairline breakage from repeated tension and brushing is a concern.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"6oz","offer_id":50891646566647,"sku":null,"price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_f8227e66-5c30-4a77-bc17-05a7a04c4356.jpg?v=1782438394"},{"product_id":"african-pride-olive-miracle-moisture-restore-curl-refresher","title":"African Pride - Olive Miracle Moisture Restore Curl Refresher","description":"\u003cp\u003eAfrican Pride Olive Miracle Moisture Restore Curl Refresher is a leave-in spray conditioner made for curly, coily, and textured natural hair, built around olive fruit oil and tea tree leaf oil along with coconut, avocado, castor, and sunflower oils, aloe vera juice, and honey.\u003c\/p\u003e\u003cp\u003eIt's meant to be misted onto curls between wash days rather than used as a rinse-out treatment. The brand markets it as a \"7-in-1\" spray that detangles, conditions, adds heat protection, refreshes the curl pattern, adds shine, controls frizz, and helps guard against split ends. Behind the plant oils, the formula also relies on conditioning agents (behentrimonium chloride, cetrimonium chloride) and a blend of silicones (amodimethicone, phenyl trimethicone, cyclopentasiloxane) to add slip and smooth the hair surface.\u003c\/p\u003e\u003cp\u003eTo use, spray liberally through damp hair and work through with a wide-tooth comb from roots to ends before styling. It can also be sprayed onto dry hair between washes to loosen and redefine an existing curl set.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":50891646697719,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_eba43676-bf4e-4c33-8387-7333c6b2ef1c.jpg?v=1782438395"},{"product_id":"african-pride-moisture-miracle-aloe-coconut-water-pre-shampoo","title":"African Pride - Moisture Miracle Aloe \u0026 Coconut Water Pre-Shampoo","description":"\u003cp\u003eAfrican Pride Moisture Miracle Aloe \u0026amp; Coconut Water Pre-Shampoo is a pre-shampoo detangling treatment, not a shampoo. It's applied to dry hair before cleansing, in the hair treatment category, and is formulated for natural coils and curls. The aloe vera and coconut water base is meant to soften strands and cut down on the breakage that often happens during the detangling step of wash day.\u003c\/p\u003e\n\u003cp\u003eBecause it's applied before shampooing rather than in place of it, it works as a prep step: you distribute it through dry, tangled hair, work through knots with fingers or a wide-tooth comb while the hair is softened, then rinse or shampoo it out. The formula is free of parabens, sulfates, mineral oil, and petrolatum.\u003c\/p\u003e\n\u003cp\u003eIt's a consumer product for regular at-home use, suited to anyone with textured, coily, or curly hair who struggles with tangling or breakage on wash day, regardless of experience level.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":50891646828791,"sku":null,"price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_6084d589-2579-4be2-9767-5882c7fa93eb.jpg?v=1782438391"},{"product_id":"african-pride-moisture-miracle-honey-coconut-oil-shampoo","title":"African Pride - Moisture Miracle Honey \u0026 Coconut Oil Shampoo","description":"\u003cul\u003e\n\u003cli\u003eThis gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils; using a blend of Honey \u0026amp; Coconut Oil to deeply penetrate and hydrate natural coils and curls, leaving the hair soft, nourished and with natural shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to use it\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply a generous amount to wet hair, massage into lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and repeat. Follow up with Moisture Miracle Nourish \u0026amp; Restore Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eFeatured Ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHoney and coconut oil\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"16oz","offer_id":50891647320311,"sku":null,"price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_0956288c-ca4e-4045-8220-4ae587e2c79c.jpg?v=1782438392"},{"product_id":"african-pride-moisture-miracle-honey-chocolate-coconut-oil-conditioner","title":"African Pride - Moisture Miracle Honey, Chocolate \u0026 Coconut Oil Conditioner","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cul\u003e\n\u003cli\u003eThis moisture restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate (Cacao) to transform dry coils and curls leaving them hydrated and nourished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to use it\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter shampooing with Moisture Miracle Nourish \u0026amp; Shine Shampoo, apply generously to wet hair.\u003c\/li\u003e\n\u003cli\u003eMassage into hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eDetangle.\u003c\/li\u003e\n\u003cli\u003eLeave on for 10-15 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow up with any Moisture Miracle Leave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"16oz","offer_id":50891647484151,"sku":null,"price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_5892683b-9ea2-4e87-b0d0-6284fd2e0322.jpg?v=1782438397"},{"product_id":"african-pride-moisture-miracle-coconut-baobab-oil-leave-in-cream","title":"African Pride - Moisture Miracle Coconut \u0026 Baobab Oil Leave In Cream","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThis rich leave-in cream melts into coils and curls to deliver lasting moisture, effortless slip, and everyday protection against breakage. Powered by coconut and baobab oils, it smooths frizz, boosts softness and shine, and keeps hair easier to style—no rinse required.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture that lasts\u003c\/strong\u003e—coconut \u0026amp; baobab oils help seal in hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangling slip\u003c\/strong\u003e—glides through knots for less breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths frizz\u003c\/strong\u003e—leaves curls soft, shiny, and defined\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean feel\u003c\/strong\u003e—no parabens, mineral oil, sulfates, or petrolatum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eOn clean damp or dry hair, section and apply a generous amount from roots to ends.\u003c\/li\u003e\n\u003cli\u003eFinger-comb or use a wide-tooth comb to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. Style as desired or layer with your favorite styler.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eBest For\u003c\/h4\u003e\n\u003cp\u003eNatural curls, coils, and kinks needing hydration, slip, and daily breakage protection—great for wash-and-gos, twist-outs, braid-outs, and protective styles.\u003c\/p\u003e\n\u003ch4\u003eBonus Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps improve manageability for easier styling days\u003c\/li\u003e\n\u003cli\u003eAdds soft shine without a heavy, greasy feel\u003c\/li\u003e\n\u003cli\u003eDaily use friendly; a little goes a long way\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePro Tip\u003c\/h5\u003e\n\u003cp\u003eFor maximum slip on tangle-prone sections, apply to soaking-wet hair and rake through in small sections before styling. Refresh next day by misting with water, then smoothing a small amount where needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"15oz","offer_id":50891647615223,"sku":null,"price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_27da567e-39e4-448c-bc61-946bebf612e1.jpg?v=1782438394"},{"product_id":"african-pride-moisture-miracle-coconut-milk-honey-leave-in-conditioner-copy","title":"African Pride - Moisture Miracle Coconut Milk \u0026 Honey Leave In Conditioner","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThis lightweight blend of hydrating Coconut Milk \u0026amp; African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before using.\u003c\/li\u003e\n\u003cli\u003eOn Wet Hair: Spray generously on clean hair.\u003c\/li\u003e\n\u003cli\u003eUse wide tooth comb or fingers to distribute evenly.\u003c\/li\u003e\n\u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn Dry Hair: \u003c\/strong\u003eSpray generously on dry hair to replenish moisture and refresh coils. Style as desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"8oz","offer_id":50891647746295,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_1e2b1e0a-6a9b-491c-8e08-9428d381a00e.jpg?v=1782438398"},{"product_id":"african-pride-moisture-miracle-moroccan-clay-shea-butter-heat-activated-masque","title":"African Pride - Moisture Miracle Moroccan Clay \u0026 Shea Butter Heat Activated Masque","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cul\u003e\n\u003cli\u003eThis detoxing \u0026amp; restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up from hair.\u003c\/li\u003e\n\u003cli\u003eShea Butter replenishes moisture while strengthening the hair; leaving you with soft, hydrated, coils and curls.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to use it\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSection clean, wet hair.\u003c\/li\u003e\n\u003cli\u003eApply generously from root to ends.\u003c\/li\u003e\n\u003cli\u003eCover with a plastic cap and sit under a hooded dryer for up to 15 mins or cover with a plastic cap and warm towel.\u003c\/li\u003e\n\u003cli\u003eLet sit for up to 30 mins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"African Pride","offers":[{"title":"12oz","offer_id":50891647844599,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/FullSizeRender_d0e07a98-3bcb-4c6a-ac6a-52338fdeca9d.jpg?v=1782438399"},{"product_id":"african-pride-moisture-miracle-max-hold-styling-gel","title":"AFRICAN PRIDE - Moisture Miracle Max Hold Styling Gel","description":"\u003cp\u003eAfrican Pride Moisture Miracle Max Hold Styling Gel is a maximum-hold styling gel for natural, coily, and curly hair, made without alcohol, parabens, mineral oil, sulfates, or petrolatum.\u003c\/p\u003e\n\u003cp\u003eThe 18-ounce gel is designed for wash-n-go styles, twist-outs, and edge control, smoothing over damp or wet hair to define coils and curls with a strong hold that resists flaking as it dries. It's formulated with a nourishing oil blend that varies by version — African Pride sells this line with either a Black Castor Oil \u0026amp; Jojoba Oil blend or an Olive Oil \u0026amp; Tea Tree Oil blend — so the specific oils in a given bottle depend on which variant is on hand.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":51158816948471,"sku":null,"price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0521\/5682\/5764\/files\/APR24030_2_1024x_b2d97622-e3c8-4708-a7a0-221f1a265e6b.webp?v=1790193866"}],"url":"https:\/\/smoothandcharming.com\/collections\/african-pride.oembed","provider":"Smooth\u0026Charming","version":"1.0","type":"link"}